4

youtube.com - 7/1/2009

Economist Red Wires (video)

— youtube.com — Economist Red Wires (more) Economist Red Wires (video)

Comments vote downundo vote up The Hidden Persuader found this 7/1/2009found this

1

adsoftheworld.com - 7/7/2009

The Economist: Red wires

— adsoftheworld.com — Red wires marks the beginning of The Economist talking to people who might not yet consider themselves... to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered ... (more) The Economist: Red wires

BBDO

Comments vote downundo vote up Werbeblogger - Weblog über Marketing, Werbung und PR found this 7/7/2009found this

1

guardian.co.uk - 7/2/2009

The Economist takes to high wire for first cinema ad in eight years

— guardian.co.uk — 'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaigns... The Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker. In a move aimed at boosting the Economist's circulation, the campaign is targeted at people who do not read the magazine but are "intellectually curious". The dramatic advert, "Red Wires", features wire-walker Florent Blondeau ... (more) The Economist takes to high wire for first cinema ad in ...

Comments vote downundo vote up Rover found this 7/2/2009found this

Leave a Comment

New Economist Ad - POV to follow soon!
the-ad-pit —

Economies of Scale
the-ad-pit — I always feel rather mean criticising work for brands that generally do great work, and criticising ads that PR people have sent with genuine enthusiasm. But I just don't get the new Economist ad. I mean, its nice enough. Far too long, but despite the nice visuals Let Your Mind Wander doesn't feel right to me as a line or idea. As a colleague here mentioned, they read it for a year and never felt like they were wandering: "no-one wanders through the economist. it's serious. much like you wouldn't wander through the stock exchange. you walk with purpose." To me ...

Economies of Scale
the-ad-pit — I always feel rather mean criticising work for brands that generally do great work, and criticising ads that PR people have sent with genuine enthusiasm. But I just don't get the new Economist ad. I mean, its nice enough. Far too long, but despite the nice visuals Let Your Mind Wander doesn't feel right to me as a line or idea. As a colleague here mentioned, they read it for a year and never felt like they were wandering: "no-one wanders through the economist. it's serious. much like you wouldn't wander through the stock exchange. you walk with purpose." To me ...

Economist: Für intellektuell Neugierige
Werbeblogger - Weblog über Marketing, Werbung und PR — The Economist—Red Wire Ich selbst bin alles andere als vertraut mit dem Economist, aber ich hatte mal einen Freund und Arbeitskollegen, der es nie schaffte, eine Ausgabe fertigzulesen, bevor die nächste erschien — ein typisches Anzeichen für interessante Inhalte. Diesen Kinospot von Abbot Mead Vickers BBDO, London, finde ich sehr nett gemacht und sehr unterhaltsam, aber auch ein bißchen sehr um die Ecke formuliert. Auf Ads of the World heißt es dazu, daß der ...

The Economy Is Much More Than Numbers. LIkewise The Economist.
AdPulp — Cinema advertising is a good venue for stretching the brand's voice. The Economist stretches its well trained voice with the help of Florent Blondeau, as he "lets his mind wander" while walking through the city on a series of red wires. The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing. ...