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youtube.com - 7/3/2009

Road Safety: Bleeding Billboard (video)

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http://www.comunicadores.infoClient:Papakura / Franklin District CouncilsAgency:Colenso BBDO, AucklandProduction Company:Roller Coaster DesignDirector(s):Cre...

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I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community:  Road Safety: Bleeding Billboard

Werbeblogger - Weblog über Marketing, Werbung und PR:  Die Fünfte Wand: Bleeding Billboards

Osocio Weblog:  Road Safety: Bleeding Billboard

directdaily:  Road Safety "Bleeding Billboard"

The Inspiration Room:  Bleeding Billboard in Auckland

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youtube.com - 7/6/2009

Bleeding Billboard (video)

— youtube.com — more information on http://quietglover.com/post/2009/06/30/Billboard-en-sang (more) Bleeding Billboard (video)

Comments vote downundo vote up brandflakesforbreakfast found this 7/6/2009found this

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adland.tv - 7/6/2009

Papakura / Franklin District Councils / Road Safety - Bleeding Billboard (2009) 1:31 (New Zealand)

— adland.tv — Printer-friendly version Bleeding billboards? Why yes, how else would you demonstrate that rain changes everything but by letting rain change the billboard from a cute kids portrait to a shot of a poor boy ... (more) Papakura / Franklin District Councils / Road Safety - ...

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Road Safety: Bleeding Billboard
I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community — Advertising Agency: Colenso BBDO, Auckland, New Zealand Photographer: Steven Boniface Executive Creative Director: Nick Worthington Art Director: Emmanuel Bougneres Copywriter: Nick Worthington Agency Producer: Paul Courtney Producer: Rollercoaster Design Account Director: Scott Coldham Senior Account Manager: Janelle Van Wonderen

Die Fünfte Wand: Bleeding Billboards
Werbeblogger - Weblog über Marketing, Werbung und PR — New Zealand Road Safety—The Bleeding Billboards Für Neuseeland, wo mit jedem Einsetzen der saisonalen Regenfälle die Zahl der Unfalltoten spürbar steigt, hat Colenso BBDO, Auckland, eine besondere Art von Billboards konzipiert und realisiert: Sobald es zu regnen beginnt, beginnen sie zu „bluten”. Auch bei dieser Art von Shockvertising bin ich mir nicht sicher, ob sie wirklich sinnvoll ist. Hier auf dem Werbeblogger hatten wir kürzlich wieder eine Diskussion darum im Rahmen des ...

Road Safety: Bleeding Billboard
Osocio Weblog — Interesting use of the billboard. Author: Dan Matutina

Road Safety "Bleeding Billboard"
directdaily — Rain changes everything. Please drive to the Conditions. Check the video here: Bleeding Billboard Agency: Colenso BBDO Auckland, New Zealand.

Bleeding Billboard in Auckland
The Inspiration Room — South Auckland local government bodies Franklin District Council and Papakura District Council have been using a bleeding billboard to lower the road toll. Noticing that fatal traffic accidents had increased during a particularly wet Easter the road safety team put up billboards that bleed when it rains. This billboard, awarded a Bronze Design Lion at Cannes International Advertising Festival, features a boy whose eyes, nose and ears bleed when it rains. The message? “Rain changes everything. Drive to the conditions”. Local and national media picked up the story, ...