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dft.gov.uk - 8/18/2009

Drug Driving Awareness - Drug Drive

— dft.gov.uk — DRUG DRIVING. YOUR EYES WILL GIVE YOU AWAY. Drugs have an involuntary effect on the eyes that... you cannot control. The police are trained to spot this. THINK! Watch the TV ad Download Screensaver (more) Drug Driving Awareness - Drug Drive

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brandrepublic.com - 8/17/2009

Government TV campaign warns against 'drug driving'

— brandrepublic.com — LONDON - The Government is launching a TV ad tonight to highlight the perils of driving after... drug taking. (more) Government TV campaign warns against 'drug driving'

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brandrepublic.com - 8/24/2009

Public View - DfT 'don't drug drive' by Leo Burnett London

— brandrepublic.com — LONDON - Did the public get a kick from the DfT's latest ad to discourage drug-driving?... (more) Public View - DfT 'don't drug drive' by Leo Burnett London

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Think Drug Driving in the Eyes
The Inspiration Room — The Department for Transport in the UK has launched a new advertising campaign tackling drug driving. The campaign informs users that police are able to tell that they’ve been using cannabis, cocaine or ecstasy based on the state of their eyes. The campaign, online at Think, includes posters, a television and online commercial, a screensaver and a pair of festival glasses. The TV Advert Young adults have their eyes enlarged by the Mill visual effects team to accentuate the threat of discovery by ...

Driving on drugs? They'll see it in your eyes
AdFreak — The U.K. this week launched its first-ever national ad campaign to stop people from driving on drugs. The centerpiece is the TV spot above, in which a pack of friends cruise around town, high on something or other, with their freaky big eyes evidently a dead giveaway for police. The ...

Driving on drugs? They'll see it in your eyes
Original Signal - Transmitting Marketing — Driving on drugs? They'll see it in your eyes The U.K. this week launched its first-ever national ad campaign to stop people from driving on drugs . The centerpiece is the TV spot above, in which a pack of friends cruise around town, high on something or other, with their freaky big eyes evidently a dead giveaway for police. The ad's certainly memorable, even if it's exaggerated. (Only some drugs cause wildly dilated pupils, and nothing as cartoony as this, and the police would notice them only after a traffic stop, not from a distance.) It's also noteworthy for what it doesn't include: the kind of horror and violence we've come to expect ...

Think drug driving in the eyes
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