Follow MediaBlips on Twitter
Air New Zealand also does long-form nudity
Original Signal - Transmitting Marketing —
Air New Zealand also does long-form nudity Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in terms of hidden fares). Today, The New York Times points out that the campaign also includes the three-and-a-half-minute on-board safety video above , which likely gets more attention than most presentations of its kind. It's still not clear that being nude improves the flying experience, but Air New Zealand is at least filling the void left by Naked-Air, whose first flight in 2003 was also its last . —Posted by Tim Nudd
Air New Zealand Takes Advice From Seth Godin's Purple Cow
The Denver Egotist RSS Feed —
Most of you will know the premise of “Purple Cow” by Seth Godin (and if you don’t, beat yourself up and then buy a copy pronto). Anyway, Air New Zealand have used this idea of being remarkable to great effect, in an industry that is incredibly difficult to market. And they did it by painting the staff’s naked bodies.
But it’s not the ad that stands out. No, it’s the three-and-a-half minute airline safety video that again has the airline staff in their painted birthday suits. As one commenter pointed out, it’s the only safety video he every watched from start to finish. Great. ...
finally, you'll know where the emergency exits are
brandflakesforbreakfast —
Air New Zealand has a fun new ad campaign featuring painted bodies. They've taken it even a step further and produced their in-flight safety videos using the same theme. Really smart. We're pretty sure that you'll pay attention now. (What would be fun: get a bunch of sloppier looking people, paint their bodies, and then try to board an Air New Zealand flight.) ...
It’s not that they’re naked...
make the logo bigger —
(heynd = “hand” Just in case you need translation.) It’s that Air New Zealand shot a bunch of robots really close up.
Air New Zealand has nothing to hide.
Adland.tv —
Printer-friendly version Air New Zealand says they do not add any extra fees to their low airfares, like some other airlines do. Checked baggage and complimentary refreshments are included in the fare. "What you see is what you pay" To prove that, they got some Air New Zealand staff volunteers, a camera crew, some brushes, lots of body paint, and went with the bare minimum to show Air New Zealand has "nothing to hide" for the new Air New Zealand television campaign, and an in-flight safety video.
Nothing To Hide - Air New Zealand ...
Viral Friday: Bare Essentials Of Safety
VIRALBLOG.COM» Viral ideas.Trends. Inspiration —
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Bare Essentials Of Safety. So you thought the safety instruction videos in airplanes were boring? Think again! Air New Zealand strips their crew to the bare essentials… The runner up spot is for Evian Roller Babies. Evian, the world famous French brand of mineral water has just launched a new viral featuring roller blades and babies. Fireworks By PES completes this ...
