Best Buy
bestbuy.com 3/18/2009 — Brands & Services

Five Brands Doing It Right, Doing It Wrong
adage.com 4/5/2009 — NEW YORK (AdAge.com) -- So what lessons are out there for marketers in this recession? We looked at 10 brands from a variety of categories -- packaged goods, video gaming, luxury, automotive -- to see who's making it work and who's in need of do-over.

Don't Go Back to School for the Wrong Reasons
adage.com 3/12/2009 — Since the recession started, I've heard from friends who've been laid off or hit a wall with their job search. Suddenly, going back to school is an attractive and seemingly safe way out of that mess. Like clockwork, application rates for graduate programs in every industry go up in downturns, and advertising is no exception.

What's wrong with adland?
branddna.blogspot.com 6/19/2009 — Speaking recently to Contagious renowned creative Patrick Collister, the man behind The Won Report, gave his thoughts on the current state of the advertising industry: ‘There are too many clients....Every meeting is attended by at least six people all of whom have the power to kill an idea and ...

When you buy Zappos, what do you buy?
sethgodin.typepad.com 7/22/2009 — Amazon just announced that they're spending $800,000,000.00 (looks better that way) to buy Zappos.com.But wait.Amazon already has plenty of shoes.Amazon already has great technology.Amazon already has relationships with Fedex and UPS.What you buy when you spend that kind of money is what matters ...

LA Times is in the news again, for ‘wrong ads’
adpunch.org 4/14/2009 — Adpunch has mentioned earlier about the recent controversy surrounding Los Angeles Times for its front page ad that seemed like a news article. The NBC ad has raised much flak from the editors and reporters. Now the news paper is all set to embrace a new controversy with the Sunday’s ...

Malcolm is wrong
sethgodin.typepad.com 7/1/2009 — I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first argument that makes ...

National Hispanic Group Is Wrong About the Census
adage.com 6/4/2009 — A Latino group is urging its members to boycott Census 2010. Boycotting the census has marketing implications: Corporations, federal agencies and ad agencies depend heavily on Census data to determine how to effectively target and reach consumers in this country, including the large and growing number of ethnic consumers.

The Sale of BusinessWeek--What Went Wrong?
businessweek.com 9/19/2009 — Everyone is asking me what went wrong at BusinessWeek to the point where, after 80 years, McGraw-Hill is trying to sell it. My answer, expressed in my latest installment of Ask The Innovation Guru, is culture. Watch the video above or listen to ...

Marketers Fight for Right to Buy Shows, Not Networks
adage.com 5/17/2009 — NEW YORK (AdAge.com) -- Many marketers are pushing harder than ever before to buy programs and not networks. Yet in this upfront, the networks will still ask them to once again buy across the board -- and pay a premium to really build their brands into a show's DNA.