guardian.co.uk - 3/19/2009
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Commercial radio could die out within 15 to 20 years as advertising revenues dwindle, the MediaGuardian Changing Media Summit heard today. Claire Enders, the founder of Enders Analysis, made the prediction, pointing to the large number of radio stations in the UK that are currently unprofitable. She said revenues from classified, online and search advertising all outstripped those from radio, and that advertising agencies were tuning out of the medium. "There is a next generation of people in ...
Advertising Is the New Radio
adweek.com 6/5/2009 — "People should look at advertising like they would radio," said Bill Meadows of Crispin Porter. "What would you do to get on radio 10 years ago?" Meadows' comments came during a panel discussion at Adweek and Billboard's Media & Advertising Conference that explored the shifting roles as artists become more comfortable with associating themselves with advertising.
Video: Watch a Real Radio TV ad
guardian.co.uk 3/31/2009 — Advert for Real Radio, formerly named Century Radio, that is part of a £2m marketing drive for the brand
How to Make Better Radio Ads
adage.com 5/21/2009 — NEW YORK (AdAge.com) -- Listener numbers are up but ad revenue is down, where's the disconnect? Look no further than the creative agencies, who rarely make radio the focal point of national campaigns these days. Seeking to shed some light on that disparity, the Radio Advertising Bureau and the VCU Brandcenter at Virginia Commonwealth University held a roundtable discussion with 11 of the ad world's top creative directors.
Drink it. It's to die for.
americancopywriter.typepad.com 6/9/2009 — We don't often use this blog to share what we do at our respective agencies but, in this case, it's for a good cause. We recently launched L'Desh Fresh, a new global brand of naturally enhanced water to raise awareness for the importance of the work done by Water Partners International . ...
All radio stations to go online by year end
brandrepublic.com 10/26/2009 — LONDON - Every British radio station could be available on the internet within months, through a new website planned by the BBC and the commercial radio trade body the RadioCentre.
IF YOU TEXT WHILE YOU DRIVE YOU WILL PROBABLY DIE.
makethelogobigger.blogspot.com 10/7/2009 — Okay, so this PSA I got sent is really well done and scary at the right moment and all that, but the more I think about this I still go back to: It’s not enough. While the post title I wrote isn’t the actual name of the campaign, it might as well ...
Real Radio launches £2m ad push to mark rebrand from Century Radio
guardian.co.uk 3/31/2009 — Adverts mark rebrand of GMG-owned station from Century Radio GMG Radio has put £2m behind a major ad campaign to promote the rebranding of Century Radio to Real Radio. The campaign, which includes TV, outdoor, taxi and bus ads, breaks on Saturday to support this week's official rebrand of Century Radio in the north-east and north-west of England as Real Radio. GMG Radio's ad, made by Manchester-based Clear Marketing, introduces Barry the basset hound and Real Radio's new strapline "Discover ...
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