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adage.com - 10/28/2009

Two Months After Joining Kirshenbaum, Lori Senecal Lands a New Account

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NEW YORK (AdAge.com) -- Investment management company Vanguard has moved its $50 million U.S. account to Kirshenbaum Bond Senecal & Partners from incumbent Y&R Brands. Its the first win for new President-CEO Lori Senecal, who joined in August from McCann Erickson.

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adweek.com - 10/29/2009

Vanguard Picks KBS+P

— adweek.com — Vanguard Group has selected Kirshenbaum Bond Senecal + Partners as its lead agency. Shown: Lori Senecal.... (more) Vanguard Picks KBS+P

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Original Signal - Transmitting Marketing:  Panasonic Calls Review for $40 Million Advertising Account

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wow - congrats Lori Senecal - kirshenbaum lands $50mil Vanguard account from Y&R - http://bit.ly/1Q1VL 10/29/2009

Yahoo!!! RT @dherman76: a very big day for kirshenbaum bond senecal + partners (including the media kitchen) http://bit.ly/1Q1VL 10/29/2009

RT@dherman76 a very big day for kirshenbaum bond senecal + partners (including the media kitchen) http://bit.ly/1Q1VL 10/29/2009

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Panasonic Calls Review for $40 Million Advertising Account
Original Signal - Transmitting Marketing — ... electronics marketer Panasonic is reviewing U.S. ad duties on its estimated $40 million account, currently handled by Kirshenbaum Bond Senecal & Partners in New York, executives familiar with the matter said. Kirshenbaum has been the lead U.S. agency for Panasonic since 2006, when it replaced WPP's Grey, New York, which had handled the business for more than two decades. A spokeswoman for Kirshenbaum said the agency doesn't plan to defend the account. Last week, Kirshenbaum snared the $50 million Vanguard account . Executives familiar with the review said the process is ...