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This Post is Not For Economist Readers
farisyakob.typepad.com - 7/9/2009
This Post is Not For Economist Readers
—
Since Scamp has retired his blog [farewell my friend the sphere shall miss you] I feel oddly obliged to post this new Economist advertisement that I just got sent. First of all, a little history {Sorry I can't help it}. The Economist ran, for 15 odd years I think, one of the ...
The Economist: Red wires
adsoftheworld.com - 7/7/2009
The Economist: Red wires
— adsoftheworld.com — Red wires marks the beginning of The Economist talking to people who might not yet consider themselves... to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered ... (more) The Economist: Red wires

Comments vote down Werbeblogger - Weblog über Marketing, Werbung und PR found this 7/7/2009found this

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AdPulp:  The Economy Is Much More Than Numbers. LIkewise The Economist.

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Blog Reactions

The Economy Is Much More Than Numbers. LIkewise The Economist.
AdPulp — Cinema advertising is a good venue for stretching the brand's voice. The Economist stretches its well trained voice with the help of Florent Blondeau, as he "lets his mind wander" while walking through the city on a series of red wires. The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing. ...

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