'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaigns The Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker. In a move aimed at boosting the Economist's circulation, the campaign is targeted at people who do not read the magazine but are "intellectually curious". The dramatic advert, "Red Wires", features wire-walker Florent Blondeau ...