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brandrepublic.com - 9/9/2009
The Economist to charge for online content
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LONDON - The Economist is planning to charge for its online news content as part of a wider strategy to define the brand.
brandrepublic.com - 9/8/2009
Economist to charge readers for its online news content
— brandrepublic.com — LONDON - The Economist is to charge for news content across its website, mirroring the recent move... made by Rupert Murdoch's News Corporation to introduce a paid-for model for its online news content. (more) Economist to charge readers for its online news content
Comments vote down Rover Rover found this 9/8/2009found this
community.brandrepublic.com - 9/8/2009
Economist is a natural for paid content
— community.brandrepublic.com — On hearing the news this morning that The Economist is to charge for news content across its... site I was wondering why they waited so long. The Economist is a natural for paid content in the same way that the Wall Street Journal and the Financial Times are. They are likely to end up being select ... (more) Economist is a natural for paid content

Comments vote down go2h go2h posted 9/8/2009posted this
brandrepublic.com - 9/8/2009
How the Economist changed tack to attract new readers
— brandrepublic.com — LONDON - Famous for its red and white poster ads, the Economist took a leap of faith... to chase a new audience by changing its advertising strategy - read how it did it. (more) How the Economist changed tack to attract new readers
Comments vote down Rover Rover found this 9/8/2009found this
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