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theinspirationroom.com - 10/24/2009
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The Economist is running a billboard advertising campaign featuring five different electric sockets: types I, B, D, F and G. The Economist is presented as the fits-all gadget. “Get a world view. Read The Economist.”
Credits
The Economist Plugs campaign was developed ...
economist.com - 10/21/2009
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economist.com —
JUST last year, when Alan Lafley, the boss
at the time of Procter & Gamble (P&G) released...
his book “The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation”, readers flocked to understand the business strategy of the world’s ...
(more)
Economist: The game has changed
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The Economist: For those who watch longer
Adpunch —
... is for people who watch longer.
Credits
Agency: BBDO New York
Chief creative officers; David Lubars and Bill Bruce
Senior creative director: Kara Goodrich
Senior creative director/copywriter: Pierre Lipton
Senior creative director/art director: James Clunie
Illustrator: Nick Dewar.
Via: Inspiration Room
Related: "economist plugs"