Doritos looks for rock stars in Guitar Hero promo
brandrepublic.com 10/16/2009 — LONDON - Doritos has partnered with Xbox to challenge gamers to a Guitar Hero battle to prove their rock credentials.

The Beatles: Rock Band - Television Commercial (video)
youtube.com 8/30/2009 — World premiere of the official TV commercial for "The Beatles: Rock Band". Featuring the song "Come Together".

Doritos set to launch Guitar Hero competition
brandrepublic.com 9/28/2009 — LONDON - Doritos is planning to offer consumers the chance to win Guitar Hero video games as part of its latest on-pack promotion.

Beatles Help Boost Music Game Biz
adweek.com 10/20/2009 — The music game genre experienced a much-needed lift in September on the backs of new releases The Beatles: Rock Band and Guitar Hero 5. MTV's Beatles game, released Sept. 9, won the battle with total unit sales of 595,000, according to the NPD Group, making it the third-best selling game of the month overall behind Halo 3: ODST and Madden NFL 10. Activision's Guitar Hero 5, released Sept. 1, ranked fourth overall for the month with 499,000 in sales.

Rock Band: The Beatles E3 2009 Trailer [HQ] (video)
youtube.com 6/7/2009 — Developer: HarmonixRelease: Q4 2009Genre: MusicPlatform: PS3/X360/WiiPublisher: EAThe Beatles invade Rock Band this fall!FOR MORE MACHINIMA GOTO:http://www.y...

Promo Review - Doritos' Guitar Hero promotion
brandrepublic.com 10/12/2009 — LONDON - Three chords on a tennis racket? Doritos Guitar Hero promo causes Billington Cartmell marketing director to confess his teenage sins.

Guitar Hero backs Absolute coverage of V Festival
brandrepublic.com 8/12/2009 — LONDON - Computer game Guitar Hero has signed a six-figure deal to sponsor Absolute Radio's on air and online coverage of the Virgin Media-sponsored V Festival.

'Guitar Hero' Picks TBWA\C\D
adweek.com 11 days ago — Activision Blizzard is shifting creative duties on the game franchise to TBWA\C\D from Crispin. Annual ad spending is $13 million.

Activision Eyes 'Guitar Hero' TV Series, Tour
adweek.com 5/8/2009 — The worldwide hit videogame Guitar Hero could become a reality TV show and/or a real-life concert tour, sources said. The game is from Activision Blizzard, a leading video game publisher that is looking to turn some of its games into TV and film properties.

Christmas Light Hero (video)
youtube.com 12/15/2009 — What do you get when you mix a Christmas Light show with Guitar Hero? Christmas Light Hero! A real game you play with a wii wireless guitar controller. Op...

Twitter Betting On Discovery Tools — MediaPost | Online Media Daily 9/9/2009
[from Bloomberg] - As if Twitter hasn't grown fast enough, its cofounder Biz Stone plans to speed up the process with new tools to help users discover oth...

TweetDeck Aims Higher Than Twitter — MediaPost | Online Media Daily 9/9/2009
[from VentureBeat] - Popular Twitter client TweetDeck launched it latest version today, with additional Facebook functionality and MySpace integration. Also...

Apple Unveils New iPod Lineup, iTunes Upgrade — MediaPost | Online Media Daily 9/10/2009
Apple didn't roll out the Beatles catalog for iTunes at its much-anticipated Rock and Roll event today, but the company delivered on some of the other feverishly rumored new offerings. They include a new iPod lineup including a nano with a built-in ...

Will Twitter Finally Stop Being An #Advertisingfail? — MediaPost | Online Media Daily 9/11/2009
Twitter made changes to its Terms of Service (ToS) this week, adding a clause on advertising. Cofounder Biz Stone wrote in a blog post Thursday that Twitter plans to "leave the door open for advertising," but has no immediate plans to announce an ad ...

Who Owns Your Tweets? — MediaPost | Online Media Daily 9/11/2009
[from VentureBeat] - Twitter has revised its terms of services so that users retain their rights to any content they submit, post or display on or through t...