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adweek.blogs.com - 8/8/2009

Sweden frightened by ghostly cosmetics ad

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Swedes see their fair share of weird advertising, mostly the McDonald's stuff from DDB Stockholm . But the spot above, for Apoliva personal-care products, seems to have pushed them over the edge into mass hysteria. The ad shows a Swedish supermodel named Adina Fohlin singing along to a ...

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Nothing To Fear, But The Supermodel Herself
AdPulp — ... of the Facebook group reads: "Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It's only a matter of time before it creeps into our dreams and terrorises us in our sleep." [via Adfreak] ...