Lee Prepares for National Denim Day
adage.com 9/29/2009 — Lee National Denim Day marks its 14th anniversary Oct. 2, and the event is still going strong. National Denim Day, held the first Friday in October since 1996, was originally created to allow employees to wear jeans to work in exchange for a $5 donation for breast cancer awareness efforts by Lee Jeans. This year, the effort is on target to raise $5 million, pushing the 14-year total past $75 million with 700,000 companies participating as well as individual teams.

Nobel Prize for denim?
branddna.blogspot.com 10/21/2009 — Far be it from me to question the work of the mighty Wieden & Kennedy but WTF!? What on earth has Levis got to do with gender equality or the Nobel Prize? Bugger all if you ask me. Back in the 60's and 70's Levis was definitely a part of the counter culture. Hell it was practically a uniform ...

National Geographic Kids Sets Denim Record
adage.com 8/13/2009 — National Geographic Kids has set a Guinness world record for the most items of clothing collected for recycling. The magazine spent four months gathering 33,088 items of denim clothing in a project, designed to teach kids about recycling and to help reduce the amount of waste in landfills.

Lee Jeans Joyride for Denim Day (video)
youtube.com 9/28/2009 — DDB Chicago is cheering on millions of women who are fighting and surviving breast cancer, and the possibilities for a cure, with a fun video-created by rece...

Death by a Thousand Tweets
adage.com 3/27/2009 — Even with all the irritations, I'm convinced that social networks like Twitter will alter the nature of communications, and I'm constantly encouraging skeptical friends and clients to get their feet wet.

Yoga Jeans Commercial. Feel Good. Real Good. (video)
youtube.com 11/24/2009 — The first video installment of the sexy new Yoga Jeans campaign. Yoga Jeans: denim for real women.Finally a stretchy jean that's made to fit and flatter all...