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Ogilvy Taps Carla Hendra to Head New Global-Strategy Arm
Ogilvy Taps Carla Hendra to Head New Global-Strategy Arm
NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.
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Carla Hendra becomes globally douchenozzleized!
AdScam/The Horror! — ... So, the big news out of Ogilvy at the end of the week is that, yes. we are once again restructuring the world’s most fucked up BDA. Ogilvy global CEO Miles “I am going to turn this shitasmic Titanic agency around if it fucking kills me” Young, has gone on record as saying, we no longer do ads, we are now business consultants!!! Oh, give me a fucking break. Why do these fucking people have to constantly re-invent themselves? Remember when JWT claimed they were no longer a fucking ad agency, they were now anthropologists. Listen you fucktards… If you are ashamed of ...

Carla Hendra becomes globally douchenozzleized!
AdScam/The Horror! — ... So, the big news out of Ogilvy at the end of the week is that, yes. we are once again restructuring the world’s most fucked up BDA. Ogilvy global CEO Miles “I am going to turn this shitasmic Titanic agency around if it fucking kills me” Young, has gone on record as saying, we no longer do ads, we are now business consultants!!! Oh, give me a fucking break. Why do these fucking people have to constantly re-invent themselves? Remember when JWT claimed they were no longer a fucking ad agency, they were now anthropologists. Listen you fucktards… If you are ashamed of ...

Ninety Out in Latest Round of Ogilvy Cuts
Original Signal - Transmitting Marketing — ... hold a series of "town hall"-style meetings with staff to discuss the layoffs and answer questions. Under new global CEO Miles Young, Ogilvy has spent the better part of 2009 on restructuring its struggling U.S. business -- shaking up management by bringing in new talent and eliminating some roles, as well as attempting to move from a model reliant purely on advertising to one that also focuses on marketing consulting. Most recently Ogilvy, New York, saw one its longtime leaders, Carla Hendra , move to set up one of several specialized consulting practices the agency has ...

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