brandrepublic.com - 11/23/2009
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LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
Meerkat values | Open thread
guardian.co.uk 1/18/2010 — A meerkat has boosted the ad industry by tens of millions of pounds. Is it a brilliant advert? What are your other favourites? Comparethemarket.com's infamous meerkat has proven to be one of the most groundbreaking advertisements for the price comparison websites industry. Since first appearing on TV in January 2009, meerkat Aleksandr Orlov has become a marketing phenomenon – as well as a Cif in-joke . According to the Guardian: Prior to Orlov's arrival Comparethemarket.com was an also-ran ...
Meerkat gets blockbuster treatment and more nice work
creativereview.co.uk 1/6/2010 —
Compare the Market ad, Agency: VCCP
Our first round-up of work for 2010 sees the continuation of the Compare the Meerkat saga with this spoof film trailer for forthcoming meerkat blockbuster, The Journey of Courageousness. The ...
Advertising: Confused.com takes on that sharp-dressed meerkat
guardian.co.uk 2/15/2010 — There's not a smoking jacket in sight in Confused.com's latest marketing campaign How can you compete with a bellowing opera singer, a charismatic comedian and a Russian meerkat with a penchant for smoking jackets? That was the problem facing the price comparison service Confused.com as it geared up to take on its main rivals with an ad campaign that could cut through to customers in a highly competitive market. Could it come up with a boisterous and colourful character to rival Go Compare's ...
How Did a Meerkat Bowl Over Brits? It's Simples
feedproxy.google.com 9/28/2009 — LONDON (AdAge.com) -- Car insurance aggregator sites are not usually the kind of marketers to inspire a nation's affection, but with the help of an aristocratic meerkat named Alexandr Orlov, Comparethemarket.com has become part of British pop culture while turning around its own fortunes.
How Did a Meerkat Bowl Over Brits? It's Simples
adage.com 9/27/2009 — LONDON (AdAge.com) -- Car insurance aggregator sites are not usually the kind of marketers to inspire a nation's affection, but with the help of an aristocratic meerkat named Alexandr Orlov, Comparethemarket.com has become part of British pop culture while turning around its own fortunes.
Eye launches new tracking tool
brandrepublic.com 11/24/2009 — LONDON - Outdoor media owner Eye has launched a tool to allow agencies and specialists to use their Eye Tracking research online when planning and developing campaigns.
Meerkat Aleksandr Orlov to star in 'movie'
guardian.co.uk 12/29/2009 — Comparethemarket.com ad star's film is a tongue-in-cheek homage to classic epics such as Lawrence of Arabia Aleksandr Orlov, the meerkat star of Comparethemarket.com's ads, is set to feature in a tongue-in-cheek mini-biopic that draws liberally on epic films such as Lawrence of Arabia . The new TV ad, which is set to launch this Sunday during Agatha Christie's Poirot on ITV1, tells the life story of Orlov in a 60 second "blockbuster biopic". The debut of the film, called The Journey of ...
Comparethemarket launches meerkat iPhone app
brandrepublic.com 10 hours ago — LONDON - Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.
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