adage.com - 25 days ago
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NEW YORK (AdAge.com) -- Turns out Seth MacFarlane isn't PC enough to be a PC. Microsoft was set to sponsor a prime-time special by the "Family Guy" creator as part of its Windows 7 media blitz, but was somehow surprised when the typically MacFarlane-esque fare didn't exactly "fit with the Windows brand."
guardian.co.uk - 17 days ago
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guardian.co.uk —
Remember the news that Microsoft had tapped up
Family Guy creator Seth MacFarlane for a TV show
sponsorship? The software megacorp said it was going to ditch traditional advertising around a comedy special (due to be broadcast next week) in favour of "deeply integrated" mentions of Windows 7. The prospect left me a little aghast, and you too - AlanAudio said it would be "memorable for all the wrong reasons", while Slabman said it was a brilliant way "to put ammo in the hands of your ...
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The Family Guy's not family friendly enough for Microsoft
adweek.com - 24 days ago
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adweek.com —
Fox has lost Microsoft as the exclusive sponsor
of its upcoming Family Guy variety special after the
software company's executives watched the show's taping. Earlier this month, the companies said they were teaming for a collaboration on Family Guy Presents: Seth & Alex's Almost Live Comedy Show, set to air Nov. 8. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system Windows 7 woven into the show's content.
(more)
Microsoft Pulls Out of 'Family Guy' Variety Special
brandrepublic.com - 24 days ago
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Microsoft shocked that Family Guy isn't PC, pulls ads from show.
Adland —
... Whomever did the media buy at Microsoft must have been sleeping under a rock for quite some time, as adage reports: Microsoft Shocked 'Family Guy' Humor Includes Incest, Holocaust Jokes. ...
Windows 7 on Family Guy? Oh, that’s EPIC!
make the logo bigger —
Wait. What? No? Oh. Sokay, Microsft backed out of the Family Guy/Seth MacFarlane deal and ad blogs are abuzz. Abuzz I say over talk of Holocaust jokes. I’ve seen various responses from Microsoft is blowing it to Crispin ran out of ideas to have to resort to a tie-in like that. (Hmmm, not sure about that. A lot of brands are going the integrated/product placement/branded contenet route. If you’re going to fault Crispin for that, then go after Unilever and other brands for doing exactly the same thing.) ...
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I'm Family Guy, and I'm a PC
guardian.co.uk 10/14/2009 — I don't know if you're a fan of Seth MacFarlane, the impresario behind a succession of hit animated series like Family Guy and American Dad. (he's just launched The Cleveland Show in the US and also made an appearance in FlashForward , "the new Lost", but I digress). MacFarlane's made his name as a smart-mouthed comedian with a rather savvy business streak: a recent $100m deal with the Fox network made him the highest-paid TV producer ever. Now he's found another way to cash in on his current ...
Microsoft retracts Family Guy sponsorship
brandrepublic.com 23 days ago — LONDON - Microsoft has withdrawn its sponsorship of the satirical Family Guy cartoon series in the US, according to the Daily Telegraph.
Microsoft Taps 'Family Guy' to Help Sell Windows 7
adage.com 10/13/2009 — NEW YORK (AdAge.com) -- To sell people on the merits of its latest operating system, Windows 7, Microsoft has signed a deal with Fox to sponsor a variety show produced by "Family Guy" creator Seth MacFarlane and actress Alex Borstein.
The worst Microsoft ads of all time
guardian.co.uk 9/25/2009 — A cringe-inducing Microsoft advert has been doing the rounds this week - but there are plenty of other skeletons in the company's closet Earlier this week I linked to the horrendous Windows 7 'party' video , which tickled our funny bones for all the wrong reasons. In the comments, a few people suggested that it was a triumph of marketing because, after all, we were talking about it. That's rather optimistic, isn't it? Best response was from RCroasdale : "People also talked about Harold ...
Uh, hey Microsoft, have you ever seen an ep of "Family Guy"?
americancopywriter.typepad.com 24 days ago — Attention Microsoft, if you don't want to associate your global brand's new product with stuff like pedophila, making fun of guys in wheelchairs and the diabolical escapades of a baby that's trying to kill his mother, you may want to find another promotional partner. Seriously, how the fuck ...
Microsoft 7 Good News for Kylie
theinspirationroom.com 9/12/2009 — Microsoft is promoting Windows 7 with a cute television commercial featuring Kylie, the girl who at the age of 4 and a half appeared in the Microsoft Rookies series promoting photography editing and email software. Good News, launched during The ...
The Only Cool Thing Microsoft has done.
adchick.wordpress.com 7/17/2009 — I’m not a Microsoft fan, but I use it anyway. I’m an Apple chick through and through…Apple products, advertising packaging… all sleek and wonderful. But, I loved this. Too bad Microsoft couldn’t be as cool as this effort.
A Big Thank you to my pal, Dean, who ...
Microsoft drops vomiting ad after complaints
guardian.co.uk 7/2/2009 — After a wave of complaints from customers, Microsoft has dropped a controversial online ad for its Internet Explorer web browser that featured a vomiting woman. The spot, which hit the internet earlier this week, had received a mixed reception from web users. In the minute-long advert, Dean Cain - the actor best known for playing Superman in the 1990s TV series - fronts a spoof public information film highlighting the features of the new software. The scene shows a woman who discovers an ...
Party like it's 2009 and sponsored by Microsoft
creativereview.co.uk 9/29/2009 —
Stuck for ideas on how to crank up the fun at your Windows 7 launch party? Well, luckily, Microsoft has produced a brilliant guide to throwing a bash in their honour...
Between 22-29 October, thousands of House Parties (yes, it's trademarked) ...
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