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It does pay to get your car trashed on YouTube.
It does pay to get your car trashed on YouTube.
1.5 million views later and Hyundai Canada ends up giving the unfortunate owner of monster SUV madness above a new Hyundai. This is where PR can do what it does best by using a SWAT-type response and capitalizing on a negative situation for basically the cost of a car. (Via Twitter .)
Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US
brandrepublic.com — LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers,... encourages recipients to determine what's important to them when choosing a car, using a branded highlighter pen. (more) Hyundai launches UK mail campaign as it scoops Marketer ...
Havas Media Scores Hyundai/Kia Overseas
Havas Media Scores Hyundai/Kia Overseas
adweek.com — Hyundai/Kia has consolidated $350 million in non-U.S. media planning and buying assignments with Havas Media after a... review. (more) Havas Media Scores Hyundai/Kia Overseas
Hyundai-Kia Taps Havas' MPG for International Media Duties
adage.com — NEW YORK (AdAge.com) -- Hyundai-Kia has awarded a big chunk of international media buying business to Havas'... MPG, according to executives with knowledge of the review. (more) Hyundai-Kia Taps Havas' MPG for International Media Duties
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Tuesday Odds and Ends
Agency Spy — ... Chris Christie is using behavioral targeting to reach voters. link -Gawker TV makes its debut. link -Bob Marley's heirs have hired a Canadian firm to help protect their trademark rights to the Marley brand. link -A Wiccan employee files a sexual/religious discrimination suit against Google. link -A YouTube vid helps an unfortunate car owner get a free Hyundai in Canada. link More: "Monday Odds and Ends" New Career ...

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