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brandrepublic.com - 9/8/2009
How the Economist changed tack to attract new readers
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LONDON - Famous for its red and white poster ads, the Economist took a leap of faith to chase a new audience by changing its advertising strategy - read how it did it.
brandrepublic.com - 9/8/2009
Economist to charge readers for its online news content
— brandrepublic.com — LONDON - The Economist is to charge for news content across its website, mirroring the recent move... made by Rupert Murdoch's News Corporation to introduce a paid-for model for its online news content. (more) Economist to charge readers for its online news content
Comments vote down Rover Rover found this 9/8/2009found this
community.brandrepublic.com - 9/8/2009
Economist is a natural for paid content
— community.brandrepublic.com — On hearing the news this morning that The Economist is to charge for news content across its... site I was wondering why they waited so long. The Economist is a natural for paid content in the same way that the Wall Street Journal and the Financial Times are. They are likely to end up being select ... (more) Economist is a natural for paid content

Comments vote down go2h go2h posted 9/8/2009posted this
brandrepublic.com - 9/9/2009
The Economist to charge for online content
— brandrepublic.com — LONDON - The Economist is planning to charge for its online news content as part of a... wider strategy to define the brand. (more) The Economist to charge for online content
Comments vote down Rover Rover found this 9/9/2009found this
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