Submit a Story!
Votes
topics:

vote down flag
How Deutsch L.A. Snared Plum VW Account
adage.com - 26 days ago
How Deutsch L.A. Snared Plum VW Account
—
DETROIT (AdAge.com) -- Deutsch L.A. was far from the favorite when the VW review cranked into high gear. In fact, most observers would have given shorter odds to at least two of the other leading contenders.
The Story Behind the Lowe/Deutsch Merger
adage.com - 10/18/2009
The Story Behind the Lowe/Deutsch Merger
— adage.com — NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded Interpublic and every business this side of Goldman Sachs, it's pitching the unit as "an innovative new model" with complementary offerings and cultures. (more) The Story Behind the Lowe/Deutsch Merger

Comments vote down Rover Rover found this 10/18/2009found this
Volkswagen Hands U.S. Advertising Account to Deutsch, Los Angeles
adage.com - 28 days ago
Volkswagen Hands U.S. Advertising Account to Deutsch, Los Angeles
— adage.com — DETROIT (AdAge.com) -- Volkswagen of America handed its U.S. advertising account to Deutsch, following a review. Digital was a big part of the pitch. (more) Volkswagen Hands U.S. Advertising Account to Deutsch, ...

Comments vote down Rover Rover found this 28 days agofound this
mediabistro.com - 28 days ago
Deutsch Resurrects Chris Farley in Somewhat Gauche DirecTV Spot
— mediabistro.com — While Deutsch's DirecTV spots over the past couple of years have had their moments, reviving dead celebs to shill for the brand seems a little cold (no pun intended). Following last year's Poltergeist -based advert starring Craig T. Nelson  ... (more) Deutsch Resurrects Chris Farley in Somewhat Gauche ...

Comments vote down Denver Advertising Agency Design Marketing Jobs News for ... found this 28 days agofound this

Blog Reactions

jason oke:  Tankards away

AdScam/The Horror!:  Tim Ellis is a “Good German!”

Comments
Blog Reactions

Tankards away
jason oke — ... It almost ended up being used as a prop in one agency’s final round Volkswagen pitch, but in the end cooler heads prevailed and Y&R’s  ...

Tim Ellis is a “Good German!”
AdScam/The Horror! — ... In a very, very long article in AdAge, VW marketingnozzle, Tim Ellis, goes on and fucking on about how picking Deutsch had nothing whatsoever to do with price, and was all about the wonderful chemistry between VW and the agency. You can choose to believe that or not, personally, I think it had a lot to do with it. Particularly when you read that Deutsch was able to find a way to keep the brand's global "Das Auto" tag "that's just been sitting under our logo" in a relevant way that will resonate with American consumers. "That's important," he said, ...

Related: vw deutsch lowe merger
Does Deutsch + Lowe = VW? — Agency Spy
We've heard lately that prior to the merger of Deutsch and Lowe, DDB was in good standing to take the Volkswagen business. The agency's digital strategy was apparently out of this world, says a source familiar with Volkswagen, but the traditional may not have hit the mark. Add to that the ...