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Guinness ad marks break from decade-long strapline
Guinness ad marks break from decade-long strapline
Epic ad telling public to 'Bring it to life' moves away from drinks firm's famous 'Good things come to those who wait' line Guinness is to launch its new marketing strategy tonight with a TV campaign that breaks from its "Good things come to those who wait" strapline after a decade. The TV ad, called "World", focuses on how the famous stout looks like it comes alive when a pint is poured. Guinness's epic ad was shot in locations including New Zealand, Canada, Fiji and the UK. It features a ...
Guinness | "World" (video)
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Guinness | "World" (video)
youtube.com — A commercial for Guinness. (more) Guinness | "World" (video)
The New Guinness World Ad - Bring it to Life (video)
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The New Guinness World Ad - Bring it to Life (video)
youtube.com — Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness... is created, the ad shows a group of men bringing "a world to... (more) The New Guinness World Ad - Bring it to Life (video)
Guinness plays God in its latest lavish spot
Guinness plays God in its latest lavish spot
adweek.blogs.com — AMV BBDO didn't take many short cuts for this new Guinness ad (video below), called "World," which... breaks today in the U.K. According to the Guardian , they shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to ... (more) Guinness plays God in its latest lavish spot
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Guinness plays God in its latest lavish spot
AdFreak — ... AMV BBDO didn't take many short cuts for this new Guinness ad (video below), called "World," which breaks today in the U.K. According to the Guardian, they shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots at an old bombing range; and hired the set designer from the third Lord of the Rings film to pull it all together. Was it worth it? The ad shows a bunch of men bringing a new world into existence. The connection to ...

Where Have All the Great Big-Budget Commercials Gone?
Denver Advertising Agency Design Marketing Jobs News for Colorado – The Denver Egotist — ... With the low price tag on production equipment and the ease in which things can be shot and shat out these days, we rarely see them anymore. Thankfully, AMV BBDO have just released this epic piece for Guinness. Get the details on just how much went into it on Guardian.co.uk. And see it next at every worthwhile award show, worldwide. ...

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