adage.com - 4/5/2009
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NEW YORK (AdAge.com) -- So what lessons are out there for marketers in this recession? We looked at 10 brands from a variety of categories -- packaged goods, video gaming, luxury, automotive -- to see who's making it work and who's in need of do-over.
Don't Go Back to School for the Wrong Reasons
adage.com 3/12/2009 — Since the recession started, I've heard from friends who've been laid off or hit a wall with their job search. Suddenly, going back to school is an attractive and seemingly safe way out of that mess. Like clockwork, application rates for graduate programs in every industry go up in downturns, and advertising is no exception.
What's Wrong With How We Buy National TV
adage.com 5/10/2009 — NEW YORK (AdAge.com) -- When the upfront finally moves this year, the seven executives who joined Ad Age for a roundtable discussion April 23 will each play a key role in the direction it takes.
What's wrong with adland?
branddna.blogspot.com 6/19/2009 — Speaking recently to Contagious renowned creative Patrick Collister, the man behind The Won Report, gave his thoughts on the current state of the advertising industry: ‘There are too many clients....Every meeting is attended by at least six people all of whom have the power to kill an idea and ...
Brands news, ideas and trends
psfk.com 3/17/2009 — good ideas.jpg Still considering whether to buy that ticket to PSFK Conference NYC next week? If you work at a brand or corporation here are three topics on the agenda that should be very inspirational for you (although I think they all will be, to be ...
LA Times is in the news again, for ‘wrong ads’
adpunch.org 4/14/2009 — Adpunch has mentioned earlier about the recent controversy surrounding Los Angeles Times for its front page ad that seemed like a news article. The NBC ad has raised much flak from the editors and reporters.
Now the news paper is all set to embrace a new controversy with the Sunday’s ...
Malcolm is wrong
sethgodin.typepad.com 7/1/2009 — I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first argument that makes ...
The Sale of BusinessWeek--What Went Wrong?
businessweek.com 9/19/2009 —
Everyone is asking me what went wrong at BusinessWeek to the point where, after 80 years, McGraw-Hill is trying to sell it. My answer, expressed in my latest installment of Ask The Innovation Guru, is culture. Watch the video above or listen to ...
AdRants: Twitter user? Follow the Adrants Twitter feed here
adrants.com 3/25/2009 — Swiss Elevator Riders Get Unexpected Skydive Experience Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view. Using branded shots of the city from a dizzying perspective, the ...
Brands In Public
squidoo.com 9/24/2009 — Welcome to the Brands in Public project! Brands in Public is a collection of interesting, accessible, public-facing dashboards for your favorite brands from Zappos to Virgin America to In-n-Out Burger. Each dashboard organizes a hot list of what's ...