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Marketing In A Post-Consumer Era
Logic+Emotion —
... This write-up has been a long time coming and recent article in The Economist finally motivated me to kicking it out. But before I get into referencing that article, let me tell you about my dad. Several months ago I took a family vacation to Florida and got to talking to my dad about the economy. He agreed that it was in really bad shape. But then I got to thinking about how differently my dad's spending habits were from most people. My dad lived nearly his entire life in a "pre-consumer" mindset. Skeptical to marketing and advertising campaigns, he usually bought what he ...
Marketing In A Post-Consumer Era
Marketing & Strategy Innovation Blog —
... This write-up has been a long time coming and recent article in The Economist finally motivated me to kicking it out. But before I get into referencing that article, let me tell you about my dad. Several months ago I took a family vacation to Florida and got to talking to my dad about the economy. He agreed that it was in really bad shape. But then I got to thinking about how differently my dad's spending habits were from most people. ...
"Buy buy or Bye-bye"?
The Hidden Persuader —
... completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business. (...) The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products." [Fonte: The Economist] ...
"Buy buy or Bye-bye"?
The Hidden Persuader —
... completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business. (...) The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products." [Source: The Economist] ...
Detached
Only Dead Fish —
... So it's unsurprising that The Economist is writing about how the recession is sparking not just temporary, but quite profound shifts in shoppers psychology. The implosion of the housing and stock markets, the people who've lost jobs, the threat over the remaining jobs, the bank-led crunch in consumer credit, the focus on protecting savings and assets, the decline in value of nest eggs is leading to, it says, a long-term change in consumer behaviour. Where once people viewed affluence as a 'norm', and were prepared to go into debt to fulfill it, now many "no longer seem consumed ...
