Crispin Crowdsourcing for Brammo Logo
Agency Spy —
... on job board Krop this morning where CP+B is apparently crowdsourcing a logo design for Oregon-based company Brammo, whose name is derived from the word "bull". ...
Crowdsourcing. Mmm. Get you some!
make the logo bigger —
... with a major brand. As for Brammo? What I would do is this: Rewrite the contest like you’d rewrite a bad brief. They want a logo? Cool. They love crowdsourcing? Cool. Here’s another concept the design community has used forever when they do a project out of “love.” It’s a little thing we like to call taking it out in trade, but instead, Imma put my spin on it: Welcome to Tradesourcing. I’ll do a logo in exchange for one of those sweet rides. Now, up to this point, I avoided addressing the specific contest in ...
Shocking Barack: Brammo Heads for the Hill
Agency Spy —
The client best known for its crowd-sourced logo and electric motos is heading to the White House (yeah, "the hill" alliterated better) in hopes of gaining President Barack Obama's attention. Why? They build electric vehicles, like the Enertia motorcycle.
These two dudes hopped on theirs and drove from Michigan. Yes, Michigan. The campaign is called "Shocking Barack", which works on a couple levels, and hopes to present the prez with a solution to the world's transportation woes. Cool. ...
