Amazon blocks Phorm's tracking technology

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brandrepublic.com - 4/15/2009

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LONDON - Amazon UK has said it will not allow behavioural targeting firm Phorm to scan its web pages to produced targeted ads, becoming the first high-profile website to shun the controversial technology.

brandrepublic.com - 4/16/2009

Amazon opts out of Phorm's behavioural targeting technology

— brandrepublic.com — LONDON - Amazon, the online retailer, has become the first website to opt out of Phorm's controversial... behavioural targeting technology. (more) Amazon opts out of Phorm's behavioural targeting technology

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guardian.co.uk - 4/15/2009

Amazon opts out of Phorm system

— guardian.co.uk — Amazon opt-out delivers blow to Phorm's controversial targeted online advertising technology Amazon has opted out of Phorm's... controversial targeted-advertising technology, delivering a blow to the UK-listed company, which is already the subject of a European Commission legal action against the UK government . Phorm, which has yet to launch its service in the UK, gives website owners the opportunity to opt out of its technology, which lets internet service providers track where their customers ... (more) Amazon opts out of Phorm system

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guardian.co.uk - 4/15/2009

Amazon opts out of Phorm's targeted internet advertising system after privacy fears

— guardian.co.uk — Amazon has opted out of Phorm's controversial targeted advertising technology, delivering a serious blow to the UK-listed... company which has already prompted a European commission legal action against the British government. Phorm's technology, which is yet to be launched in the UK, allows ISPs to track their customers' activity on the internet in order to target adverts on pages they subsequently visit. Amazon's absence from Phorm's Webwise system deprives the company of the second most visited ... (more) Amazon opts out of Phorm's targeted internet advertising ...

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