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AdFreak: Latest book by Alex Bogusky gets roasted
Agency Spy: L.A. Times D.E.S.T.R.O.Y.S. 'Baked In', Misses Point in Process
Denver Advertising Agency Design Marketing Jobs News for Colorado – The Denver Egotist: The Critics Weigh In on Bogusky and Winsor's 'Baked In'
Reactions
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RT @Amelia_Torode Has anyone read Crispin Porter book? These guys LOATHE it. http://bit.ly/lDvqU (An unimaginative review IMO!!) 20 days ago |
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RT @Amelia_Torode: Has anyone read the Crispin Porter book? These guys LOATHE it! http://bit.ly/lDvqU Check that; they DESPISE it! 20 days ago |
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New Crispin Porter Bogusky book reviewed / ridiculed http://bit.ly/lDvqU via @Amelia_Torode @SebRobert 20 days ago |
Latest book by Alex Bogusky gets roasted
AdFreak —
... just 18 months ago in Fast Company, has, along with now ex-colleague John Winsor, produced a load of tripe with his new book, Baked In: Creating Products and Businesses That Market Themselves. At least, that's according to a Los Angeles Times reviewer. Dan Neil performs a good old-fashioned evisceration of the book, shredding its premise as obvious, its tone as clichéd and arrogant and its conclusions as wrong, or at least impractical. Bogusky (who previously wrote ...
L.A. Times D.E.S.T.R.O.Y.S. 'Baked In', Misses Point in Process
Agency Spy —
... Businesses that Market Themselves". The book is a skin-deep advice column on melding product development with marketing — a common practice these days — that doesn't give away any secrets (probably) because A) Bogusky wants his agency to continue being a leader and B)Winsor just opened his own shop and needs to keep some stuff to himself. The L.A. Times review took advantage of that (whether they know it or not, but come one), and in doing so wrote one of the more entertaining-yet-inept reviews we've read to date. ...
The Critics Weigh In on Bogusky and Winsor's 'Baked In'
Denver Advertising Agency Design Marketing Jobs News for Colorado – The Denver Egotist —
AdWeek’s Barbara Lippert liked it.
The LA Times’ Dan Niel didn’t.
Alex Bogusky offers his rebuttal.
Anybody out there get a chance to read Baked In and make their own assessment yet?
