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Swiffer Spoofed, Axe Effect Debunked, Eighties Hyped (Again)
Original Signal - Transmitting Marketing — ... site which takes a decidedly more scientific looking at why humans and animals are attracted to one another. - Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.

Pepsi Gives Power of "Dewmocracy" to the People
Agency Spy — Crowdsourcing fever has struck again, as PepsiCo is bypassing the normal review process and instead letting consumers pick which shops will handle marketing initiatives for its Distortion, Whiteout and Typhoon Mountain Dew drinks. Set up as a contest, the latest "Dewmocracy" drive's hub is a website where anyone from agencies to prodcos to bedroom creatives can upload 12-second clips that outline their ideas for marketing the new Mountain Dew line. Consumers will then eventually vote and help pick the three candidates who will receive funding for the production of 15-second spots, which will roll out along with ...