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Power Play: Company Again Alleges Facebook Is A Monopoly
Power.com is again trying to convince a court that Facebook unlawfully monopolizes the social marketing space by preventing users from automatically exporting their data to other sites. In a new set of legal papers, Power alleges that Facebook's ...
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Media
Symphony Space: Harris Enters Agreement With FDH In Effort To Bolster Digital Buying Capabilities
Harris Corp., a provider of accounting and media buying software to agencies, on Tuesday said it has entered into a strategic alliance with Facilitate Digital Holdings Limited. The alliance creates an integrated solution for ad agencies that combines ...
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Media
Yahoo, Right Media Shutting DMX In January
As part of Yahoo's strategy to remake the Right Media Exchange into a high-quality ad marketplace, the unit is shutting down its ad platform aimed at smaller Web publishers. The Direct Market Exchange (DMX) will stop serving ads Jan. 31 2010, though ...
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Media
Yahoo!
Right Media
Wipe Out: BetaWave CEO Steps Down
Matt Freeman said Tuesday that he was stepping down as CEO of Betawave Corp., the youth media and ad network formerly known as GoFish. Freeman, who joined the company in July 2008, is expected to transition into the role of Vice Chairman, while ...
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Media
Online Offer Company gWallet Raises $10 Million
The scandal erupting over online offer networks hasn't stopped investors from pouring money into the space. San Francisco-based startup gWallet has landed $10 million in a first-round funding led by Adams Street Partners and Trinity Ventures. That ...
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Media
The Partners
Mini Study: No Money In Android Apps
[from eweek] - It's not yet clear how many iPhone app developers profit from their labor, or what those profits amount to. What is clear -- according ...
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Media
Android
Stella Artois Taps Augmented Reality
[from VentureBeat] - Meet AcrossAir -- an "augmented reality" startup, and what some argue is the future of the mobile Web. AR is a new and arguably over-hy...
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Media
Stella Artois
Digital Exec Laments Loss Of Times Extra
[from GoingSocialNow.com] - Dec 1, The New York Times shut down its Times Extra feature, which imported third-party content directly onto its homepage, and Shiv Si...
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Media
Twitter, A Force For Good and Evil
[from Gothamist] - Like any powerful force, Twitter can be used for good or ill. In the case of the latter, New York street gangs -- which apparently stil...
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Media
Google: Celebs, Social Nets and Savings Reign In '09
[from Googleblog] - From Michael Jackson and Lady Gaga to Facebook and its Spanish counterpart Tuenti, 2009 was a year dominated by celebrity and social me...
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Media
Google's Metered TV Play
[from MediaMemo et al.] - In the wake of news that YouTube is exploring the movie "rental" business, rumor has it that the Google unit wants a piece of primetime...
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Media
YouTube
Digg Nabs Google Product Director
Social news site Digg on Monday announced the appointment of Keval Desai, presently Google's director of product management, as its new vice president of product. Desai's last day at Google was Monday, according to TechCrunch, which broke the news ...
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Media
Digg
The Efficient Frontier of Display ROI: UGC, Porn, and Torrent Sites?
I'm liking a lot of the comparisons I'm hearing of media buying and selling to stock trading on Wall Street. Whether you choose to call them pork bellies or diamonds, impressions are commodities that carry with them the same properties of their ...
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Media
Newspaper Group Argues Against Opt-In Consent For Behavioral Targeting
The Newspaper Association of America is touting online behavioral targeting as a partial fix for the industry's revenue woes. "Targeted advertising shows significant promise for newspapers seeking new ways to support local journalism," the ...
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Media
Oxygen Puts The 'O' To ShopOholic.com
While ShopOholic.com launched Monday, portions of the site will continue to roll out in phases. The initial roll out features the Holiday Gift guide, but early next year a slew of features and games are scheduled to debut that will let fans "shop ...
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Media
WaPo Opens Online Store
The Washington Post has launched a trial online store that allows users to purchase books from the newspaper's Web site. The Post's online bookstore is powered by Amazon through its affiliates program and features titles from the newspaper's book ...
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Media
Amazon
The Store
NAA Says Behavioral Advertising Can Help Revive Flagging Revenues
The Newspaper Association of America is touting online behavioral targeting as a partial fix for the industry's revenue woes. "Targeted advertising shows significant promise for newspapers seeking new ways to support local journalism," the ...
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Media
Moorhead Exits Razorfish For Draftfcb
Patrick Moorhead has left Razorfish to joinDraftfcb as its first vice president and management director for mobile platforms. Moorhead, who will be based in Draftfcb's Chicago office, was formerly director of emerging media at Razorfish.
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Media
Draftfcb
Report: Holiday Online Sales To Rise 5.4%
With more consumer spending shifting to the Web, eMarketer predicts online holiday sales will increase 5.4% over last year to $30 billion in 2009. That would mark a rebound from the 5.7% decline in 2008 but would still be less than the 30.2 billion ...
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Media
Emarketer's Word Of The Day: 'Cyberdisinhibition'
That people are less inhibited on the Web is no surprise, but new research from Euro RSCG Worldwide finds that they are also more likely to "lash out" on the Web when they have something to say about a company or brand. Indeed, one-fifth of Internet ...
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Media
Google's Changes To Search Should Produce Higher CTRs
Google has begun quietly shifting its monetization strategy to take better advantage of paid search ad formats. At least one analyst firm describes the move as the "most significant changes" the search engine has made to monetizing traffic in years.
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Media
Wolff: Google Has Feelings, Too
[from Newser] - In his Off The Grid column, Michael Wolff takes a look at all the ways in which Google is presently being "attacked" by mainstream medi...
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Media
Wilson On Carr On Industry's Fate
[from AVC and New York Times] - Regarding David Carr's post, "The Fall and Rise Of Media," Fred Wilson, pointing out that it was he who gave Carr his start in New York...
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Media
Gawker Media Offers To Hire Full-Timers
[from The Awl] - Gawker Media says that its widespread use of full-time yet non-employee contractors is finally being ended. Workers at the company's va...
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Media
Gawker Media
Analysts: Holiday E-tail On A Roll
[from Reuters] - Analysts are predicting that a strong start for Web retailers should continue into what is otherwise expected to be a lackluster holida...
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Media
Coremetrics: Black Friday '09 A Digital Hit
[from Mashable] - With economic markets on the mend, Mashable asks whether consumers shopping again. The answer? Data just released by marketing optimiza...
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Media
AOL Readies Its Robot News-Writing Army
[from Fast Company et al.] - AOL head Tim Armstrong raised serious questions earlier this month when he announced imminent plans to ax about 2,500 employees. How co...
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Media
AOL
Tim Armstrong
Shop By Phone: Mobile Makes Dent In Cyber Monday Sales
About 96.5 million Americans plan to shop online during this year's Cyber Monday -- up from 85 million in the prior year, according to Shop.org, the National Retail Federation's online division. Cyber Monday shoppers are reaching for their mobile ...
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Media
Blackberry
Adding Up: More Publishers Sign On To AdMeld
As publishers seek a bigger bang for their digital bucks, ad optimization technology provider AdMeld has doubled the size of its client base since June. The latest additions include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst ...
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Media
Time
Great Moments in the Decline and Fall of AOL
Ignoring the ignominious start as a failed gaming platform that consumes about 5 of the cat's nine lives, we skip ahead to 1985 -- when ex-Pizza Hut manager of new pizza marketing and now, marketing consultant Steve Case helps James V. Kimsey, ex-GI ...
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Media
Pizza Hut
James
Black Friday Sales Bode Well For Cyber Monday
Online retail sales experienced better than expected results. The average online order on Black Friday reached $170.19, up from $126.04 in 2008, according to Coremetrics, a data collection and analysis firm. Google says people googled "black friday" ...
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Media
Milan Prosecutor Seeks To Jail Google Execs For User-Generated Video
Italian law enforcement officials are seeking jail terms for four Google executives charged with violating the country's privacy laws by allegedly allowing the hosting of an offensive video. The case stems from a 2006 incident in which a high school ...
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Media
Search Is A Learning Activity
While the news shouldn't come as a shock to those in the online advertising and marketing biz, the findings might comfort a few worried souls. Pennsylvania State University researchers found that rather than a simple source for information, search ...
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Media
American Express Debuts Twitter Tool
Expanding its social media services, American Express OPEN forum has launched a new tool allowing small businesses owners to share Twitter posts through the site. The new feature, dubbed Pulse, will display tweets from OPEN forum members through an ...
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Media
American Express
Keepin' The Cyber Monday Dream Alive
[from Los Angeles Times] - Once upon a time, the Monday following Thanksgiving weekend spelled big business for online retailers, as consumers hopped en mass onto...
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Media
Are We Our Virtual Selves?
[from Cognitive Daily] - Cognitive Daily asks whether a person's online persona matches up to their real-world personality? No doubt, for marketers and everyone...
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Media
Twitter Japan To Bow Paid Subs
[from Media Asia] - Perhaps telegraphing a similar move stateside, Twitter Japan has introduced a tiered payment model that will charge audiences to view t...
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Media
TrueAction Appoints Bogaty VP, Interactive Marketing
TrueAction, the digital marketing services unit of GSI Commerce, this week appointed Stuart Bogaty as its new vice president of interactive marketing services. Most recently, Bogaty served as EVP and global managing partner at Universal McCann, where ...
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Media
White Noise: FCC Moves Forward With Initiative Making Unused Airwaves Available For Broadband
Moving forward with plans to use 'white spaces' for wireless broadband, the Federal Communications Commission is seeking an administrator of a planned TV band database. With the move, the FCC takes another step towards implementing its November 2008 ...
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Media
Initiative
Forward
Google Improves Movie Search
[from PC World] - Google has streamlined its movie search function on users' iPhone, Palm WebOS, or Android-powered devices to make on-the-fly searching ...
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Media
Android
Engadget Hearts Chrome OS
[from Engadget] - Google's forthcoming Chrome OS operating system -- previewed recently to mixed reviews -- just received a serious nod from Engadget. Af...
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Media
Tobaccowala: Digital Is Dead
[from Forbes] - "Digital is so yesterday," declares the always provocative head of Denuo, Rishad Tobaccowala. That's right, consumers have moved on to ...
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Media
Scion Unveils Facebook Game To Compliment Banner Ads
Scion will launch a casual video game Monday on Facebook to unveil a limited edition car scheduled to go on sale in December. The game aims to augment a banner ad campaign supported by Interpolls and designed by Optimedia that launched last week and ...
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Media
Can Ace Hotel Handle Silicon Alley?
[from This Is Going To Be Big] - Giving Downtown pub Tom and Jerry's a run for its beer money, the recently refurbished Ace Hotel in lower Midtown has quickly been coloni...
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Media
Analyst: Sovereign AOL Looking Shaky
[from Bussiness Insider] - Ahead of AOL's expected spin off from Time Warner next week, some Wall Street banks have started coverage of the stock, which, at first...
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Media
AOL
Time
Dow Jones Price For OFS 'Shockingly Low'
[from Paid Content] - On Tuesday, news broke that Dow Jones and Co. had agreed to sell its Online Financial Solutions business to Interactive Data Corporation....
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Media
Online Advertising Down 5.4% in Q3
Spending over the first three quarters of 2009 has been roughly flat as the economic downturn keeps digital ad budgets after recent years of strong gains. While the fourth quarter is expected to bring a seasonal lift, overall online ad revenue is ...
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Media
Searches Go 'Rogue'
Palin-o-mania gripped every facet of the culture last week. From the fruitless and confusingly engrossing search for Levi's johnson to the full-court Sarah Palin press push for her new book "Going Rogue." And the conflux of these two events gives you ...
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Media
Levi's
How do we fix online display advertising?
Always a lively topic of conversation, online ad spending is down 5% for the first half of the year and "ad blindness" on the part of anyone who spends time online is rampant.
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Media
Local Shopping Search Engine Attracts Big-Name Investors
Milo.com, a startup that lets shoppers check product inventory at local retail stores, has attracted some big-name investors. The site was designed to drive people searching for products online into physical retail stores.
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