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Rover
I work for the guys that run this site. All day it's "Hey Rover, go dig up a funny new story and post it, there's a good doggy!" In exchange, they take me to the movies and for bicycle rides. Not a bad life. Web Site: BallHype MediaBlips Member since Dec. 11, 2007 |
brandrepublic.com - 3 hours ago
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brandrepublic.com —
LONDON - Peter Simpson, a founder of pioneering
direct-to-consumer bank First Direct and a former commercial director...
of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing.
(more)
First Direct founder Peter Simpson in consumer insight ...
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brandrepublic.com - 4 hours ago
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brandrepublic.com —
LONDON - The regional publishing industry has launched
what it claims is the first integrated print and...
online planning currency, which proves websites extend local newspaper audience net reach by an average of 14%.
(more)
Regionals launch integrated print and online planning tool
adage.com - 5 hours ago
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adage.com —
What does "Black Friday" circa 2009 mean anyway?
It's always been a weird marketing construct -- as...
if consumers ever really cared that the day after Thanksgiving is the chance for retailers to clear the red ink from their ledgers and go into the black (though who knows how realistic that expectation is this year). And while the supposed joy of frenzied bargain-hunting still gets celebrated in the media (shots of bustling mall scenes will surely open local newscasts across the ...
(more)
What Does Black Friday Even Mean Anymore?
adage.com - 5 hours ago
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adage.com —
Come tomorrow afternoon, many of us will congregate
with family members we haven't seen in a full...
12 months. We'll banter about the weather, feign interest in meandering anecdotes and quietly critique every aspect of each other's being. Come nightfall, we'll embrace warmly and promise to re-adjourn 365 days hence, then set about covering the freshly picked emotional scabs with ointment. But for the next few hours at least, we're all about bringing families together. In ...
(more)
Must Weep TV: Bringing Ma, Pa and Biological Child Together
brandrepublic.com - 5 hours ago
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brandrepublic.com —
LONDON - Google is trialling new relevant, interactive
and local search ad formats in a bid to...
keep ahead of rival Bing.
(more)
Google trials new local ad search formats
brandrepublic.com - 5 hours ago
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brandrepublic.com —
LONDON - Following an X Factor-style audition, CHI
has assembled a jazz band - consisting entirely of...
hamsters - to star in its latest ad for Drench water.
(more)
CHI creates hamster jazz band for Drench ad
brandrepublic.com - 5 hours ago
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brandrepublic.com —
LONDON - Selected Freesat owners will get access
to the BBC iPlayer for the first time in...
a beta test commencing on 7 December.
(more)
Freesat iPlayer rollout to start in two weeks
brandrepublic.com - 5 hours ago
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brandrepublic.com —
LONDON - Ad agency Baby Creative has come
up with a humorous video to highlight some very...
simple truths behind climate change in the run up to the Copenhagen conference in December.
(more)
Baby Creative seeks to simplify climate change issues ...
guardian.co.uk - 5 hours ago
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guardian.co.uk —
Google is determined not to be seen to
make choices, even over results such as the Michelle...
Obama 'monkey' image Google made its name in search through a simple principle: if lots of other sites point to a particular site that matches a search term, that's probably the most highly thought-of site for that topic. It's rather like asking everyone who's the most knowledgeable about something: they might not all agree, but you'll find a consensus. Before Google, search relied more on who could ...
(more)
Inside the Michelle Obama image fight: why Google won't ...
adweek.com - 5 hours ago
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adweek.com —
Coca-Cola Zero has teamed with Twentieth Century Fox
on a major worldwide promotional campaign for Titanic director...
James Cameron's upcoming epic, Avatar. Slated to launch in over 30 countries, the partnership will allow consumers unique access to exclusive and authentic content from the groundbreaking film in several innovative ways. The movie is set to in theaters around the globe Dec. 18.
(more)
Coke Zero Immerses Itself in 'Avatar'
brandrepublic.com - 5 hours ago
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brandrepublic.com —
LONDON - Pizza Hut is rolling out festive
designs for pizza-delivery boxes to promote its seasonal value...
deals and product ranges.
(more)
Pizza Hut introduces box designs for Christmas
brandrepublic.com - 6 hours ago
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brandrepublic.com —
LONDON - Sony Ericsson has launched 'Spark Something'
on Twitter, inviting users to tweet "#pumpt" to inflate...
real space hoppers and watch the action via a live video feed.
(more)
Sony Ericsson invites Twitter users to pump up space ...
brandrepublic.com - 6 hours ago
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brandrepublic.com —
LONDON - Swedish agency Forsman and Bodenfors is
behind an innovative campaign to promote the opening of...
a new Ikea store using Facebook photo tagging.
(more)
Agency spreads Ikea sofa photos around Facebook
guardian.co.uk - 8 hours ago
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guardian.co.uk —
Apparently Pringles has "less air" in its once-you-pop-you-can't-stop
containers than the "leading bagged chips" brands (read:crisps). Monkey...
knows this because parent company Procter & Gamble is so proud of it that the factoid forms the centrepiece of a "parade of 100 crisps" in New York today and tomorrow . In fact P&G; is so cocky about the lack of air in its Pringle tubes that it is "donating the air not used" for parade balloons over the holiday season. You read that right. P&G; is taking ...
(more)
Pringles promotion sounds like a lot of hot air | Media ...
brandrepublic.com - 8 hours ago
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brandrepublic.com —
LONDON - Confusion has arisen over the revised
EU telecoms directive's ruling on cookies, with conflicting views...
about its ruling on mandatory opt-in for sites wanting to store cookies on users' computers.
(more)
Confusion over 'muddled' EU legislation on cookies
brandrepublic.com - 8 hours ago
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brandrepublic.com —
LONDON - Bernhard Glock, the former global media
chief responsible for Procter & Gamble's $8.5bn media budget,...
has become a non-executive director of Miroma, which specialises in media barter.
(more)
Ex Procter & Gamble global media head Bernhard Glock ...
adweek.com - 8 hours ago
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adweek.com —
HP has teamed up with Universal Music Group
to enter the music download market in Asia....
(more)
HP Downloads UMG Deal in Asia
brandrepublic.com - 8 hours ago
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brandrepublic.com —
LONDON - Sky has this week launched an
ad campaign for its online music service Sky Songs,...
which it launched in October.
(more)
Sky promotes Sky Songs with ad campaign
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Britannia Hotels has appointed Efficient Frontier
to manage its search campaigns in the UK....
(more)
Efficient Frontier to handle Britannia Hotels' search ...
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Organic food producer Booost Trading has
hired branding agency Identica to create and launch its...
new range of fresh organic juices, Pip.
(more)
Booost Trading hires Identica to develop Pip organic ...
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - BARB, the TV body, is set
to unveil changes to its audience measurement service from...
1 January that will include introducing an entirely new viewing panel for the first time in six years.
(more)
BARB audience measurement service changes from January
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - The Independent has joined the growing
list of national newspapers to launch its own online...
voucher and offers site.
(more)
The Independent launches online voucher search service
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - The next generation of TV audience
measurement will go live on 1 January 2010 following...
extensive testing of the new BARB system.
(more)
New BARB TV panel to launch in January
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - A new BARB television audience measurement
service will go live on 1 January designed to...
give the industry more understanding of who is watching which programmes and from where.
(more)
New BARB TV measurement service goes live in January
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Toilet tissue brand Andrex is rolling
out a new range of packaging to give its...
products a more 'natural' appearance.
(more)
Andrex updates packaging for coloured toilet rolls
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Telegraph Media Group has appointed former
MediaCom executive director James Lancaster as its new classified...
sales director.
(more)
Lancaster to head classified sales at TMG
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Kitcatt Nohr Alexander Shaw has enlarged
its digital team with the appointment of two new...
digital project managers, Kevin Bolton and Ian Kaye.
(more)
Kitcatt Nohr boosts digital team with new project ...
brandrepublic.com - 9 hours ago
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brandrepublic.com —
NEW YORK - Two more US newspaper publishers,
MediaNews Group and AH Belo, have said that they...
are considering pulling their content from Google in the wake of News Corporation's threat earlier this week.
(more)
Two more US publishers threaten to join News Corp and ...
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - James Macdonald, formerly sales director at
O2 Media, has joined the mobile marketing technology agency...
2ergo as head of media and entertainment.
(more)
James Macdonald joins mobile technology agency 2ergo
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Avon UK has teamed up with
the charity Refuge to help tackle domestic violence....
(more)
Actress Reese Witherspoon fronts Avon tie with ...
brandrepublic.com - 9 hours ago
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brandrepublic.com —
LONDON - Avon UK has teamed up with
the charity Refuge to help tackle domestic violence....
(more)
Hollywood actress Reese Witherspoon speaks out against ...
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - TiVo, the digital video recorder company,
is having a second run at the UK market...
after signing a deal with Virgin Media to release co-branded set top boxes.
(more)
TiVo to have second run at UK market with Virgin Media deal
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - Mazda is to sponsor an Indian
food-themed Gordon Ramsay show, which will form part of...
Channel 4's forthcoming India Season strand of programming.
(more)
Mazda to sponsor Gordon Ramsay Indian cooking show
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - Virgin Media is rolling out ads
from brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft...
around LIVING, Virgin1 and Bravo content on its on-demand TV platform.
(more)
Virgin Media starts running ads around on-demand TV content
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - Virgin Media is rolling out ads
from brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft...
around LIVING, Virgin1 and Bravo content on its on-demand TV platform.
(more)
Virgin Media rolls out ads around on-demand TV content
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - Virgin Media has launched advertising around
its on-demand TV platform, which carries content from channels...
including Living, Virgin1 and Bravo.
(more)
Virgin Media to roll-out targeted ads around on-demand ...
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - Non-food sales in supermarkets are expected
to dramatically increase in the next few years, according...
to IGD.
(more)
Supermarkets set for boom in non-food sales
brandrepublic.com - 10 hours ago
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brandrepublic.com —
LONDON - VisitBritain is launching a digital campaign
around the forthcoming Sherlock Holmes movie, directed by Guy...
Ritchie, as part of a wider strategy positioning Britain as a destination for movie fans.
(more)
VisitBritain ties with forthcoming Sherlock Holmes movie
brandrepublic.com - 10 hours ago
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brandrepublic.com —
Haygarth has appointed Matt Barnett to the new
position of head of digital & direct to work...
across clients including Gillette, Heinz, Majestic and Palm.
(more)
Haygarth hires OgilvyOne's Barnett for new head of ...
brandrepublic.com - 11 hours ago
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brandrepublic.com —
LONDON - Tesco has confirmed it is to
start selling the iPhone after finalising a deal with...
O2.
(more)
Tesco to sell iPhone in deal with O2
brandrepublic.com - 11 hours ago
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brandrepublic.com —
LONDON - Google, Burger King and The AA
are among 250 big name brands that fail to...
disclose carbon-emissions performance data.
(more)
Big brands fail to disclose carbon-emission data
brandrepublic.com - 11 hours ago
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brandrepublic.com —
LONDON - Google has been running an ad
on its own site explaining why it allows racist...
results to appear in searches, following complaints over an altered Michelle Obama image.
(more)
Google runs apology ad over racist Obama search results
brandrepublic.com - 11 hours ago
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brandrepublic.com —
LONDON - An ad for Advanced Hair Studio
featuring cricket legends Shane Warne and Graham Gooch has...
been banned by the ASA for being misleading.
(more)
ASA brands Shane Warne hair loss ad a wrong 'un
brandrepublic.com - 11 hours ago
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brandrepublic.com —
NEW YORK - Facebook has quashed rumours that
a restructuring of its share structure is part of...
a plan to take the company public.
(more)
Facebook moves to end speculation over IPO rumours
brandrepublic.com - 11 hours ago
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brandrepublic.com —
A campaign for donations by WaterAid is the
perfect marriage between mobile technology whizziness and direct marketing...
fundamentals, Simon S Kershaw believes
(more)
CREATIVE STRATEGY - WaterAid's toilet finder iPhone app ...
guardian.co.uk - 11 hours ago
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guardian.co.uk —
How long ago did I speak at a
Newspaper Society conference in Manchester urging publishers to "preach...
the reach" by combining print and online audiences? It's so long ago I can't remember. But I'm delighted that, at last, the NS has come up with Locally Connected , a method for measuring integrated print and online audiences. Seven of the largest local media groups, representing 70% of the industry, have signed up. They are Trinity Mirror, Northcliffe Media, Johnston Press, Newsquest, ...
(more)
Roy Greenslade: Regional papers can combine print and ...
brandrepublic.com - 12 hours ago
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brandrepublic.com —
LONDON - The BBC is considering floating a
portion of BBC Worldwide, its commercial arm, following increased...
pressure from the government and commercial rivals to reduce its media market power.
(more)
BBC considers floating its commercial arm
brandrepublic.com - 12 hours ago
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brandrepublic.com —
LONDON - 122 leading UK brands, including Barclays,
Sky and eBay, saw their carbon emissions increase in...
2008, while a further 250, including Google, McKinsey and Amazon, failed to publish any emissions information, new research has found.
(more)
Two-thirds of UK's leading brands must do better on ...
brandrepublic.com - 12 hours ago
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brandrepublic.com —
LONDON - Brands such as Barclays, Sky and
eBay are not only failing to reduce their carbon...
emissions but in fact saw them increase in 2008, new research has found.
(more)
Barclays, Sky and eBay black-marked in carbon emissions ...
brandrepublic.com - 12 hours ago
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brandrepublic.com —
LONDON - Online retail sales were significantly hit
by postal strikes during the middle-half of October, according...
to the latest research from internet industry body the IMRG.
(more)
Royal Mail strikes make £53m dent in online retail sales
