MediaBlips - Latest Advertising News, Videos, and Blogs

brandrepublic.com - 52 minutes ago

AGENCY FOCUS: what is it that digital creative directors do exactly?

— brandrepublic.com — They're the hottest, most sought after breed of agency worker right now...but does anyone outside agency walls... know what digital creatives actually do for a living? Here three digital creatives tell us what they bring to the party. (more) AGENCY FOCUS: what is it that digital creative directors ...

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brandrepublic.com - 69 minutes ago

Slash album to get first release in £14.99 Classic Rock issue

— brandrepublic.com — LONDON - Former Guns'n'Roses guitarist Slash is to distribute his first solo album in a £14.99 special... edition of Future's music magazine Classic Rock a month before its general release next spring. (more) Slash album to get first release in £14.99 Classic Rock ...

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brandrepublic.com - 77 minutes ago

CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?

— brandrepublic.com — For direct communications to achieve that delicate balance between crass commercialism and ah-factor Christmasness ain't easy. Simon... Kershaw scruitinises an Xmas mailer from the middle class's favourite emporium. (more) CREATIVE STRATEGY - John Lewis got its Christmas mailer ...

John Battelle

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brandrepublic.com - 79 minutes ago

ITV2 commissions second series of Jordan's 'What Katie Did Next'

— brandrepublic.com — LONDON - ITV2 has commissioned a second new series 'What Katie Did Next' from Pricey Media, the... independent production company launched by Katie Price. (more) ITV2 commissions second series of Jordan's 'What Katie ...

Premier

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brandrepublic.com - 114 minutes ago

Tony Gallagher replaces Will Lewis as Telegraph editor

— brandrepublic.com — LONDON - Telegraph Media Group has appointed The Daily Telegraph editor Will Lewis to the new role... of managing director, digital. (more) Tony Gallagher replaces Will Lewis as Telegraph editor

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brandrepublic.com - 114 minutes ago

C4 appoints Discovery's Underwood to digital strategy role

— brandrepublic.com — LONDON - Channel 4 has hired Discovery Channel vice-president of strategy and digital media Keith Underwood with... a brief to develop its commercial digital offering. (more) C4 appoints Discovery's Underwood to digital strategy role

The Channel

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Rover found this 114 minutes agofound this

community.brandrepublic.com - 118 minutes ago

Battle of Big Thinking (5) - Steve Wilson, ex Diageo head of innovation

— community.brandrepublic.com — Steve Wilson, ex Diageo head of innovation. Talking guerilla innovation. Talking vodka. Slide of lot of bottles.... Quotes McKinnsey coming to Diageo a few years back and saying it would cost five million pounds to launch a new brand and it might fail. Not anymore. Talking Swedish ... (more) Battle of Big Thinking (5) - Steve Wilson, ex Diageo ...

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go2h posted 118 minutes agoposted this

brandrepublic.com - 119 minutes ago

Tony Kaye to Tweet for CampaignLive

— brandrepublic.com — LONDON - Controversial filmmaker and ad director Tony Kaye will Tweet exclusively for CampaignLive tomorrow as he... tours the locations that have shaped his creativity - and speaks in public for the first time in 10 years. (more) Tony Kaye to Tweet for CampaignLive

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Rover found this 119 minutes agofound this

brandrepublic.com - 2 hours ago

Waitrose customer magazine triumphs at APA awards

— brandrepublic.com — LONDON - John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer... Publishing Awards, picking up two awards. (more) Waitrose customer magazine triumphs at APA awards

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brandrepublic.com - 2 hours ago

300 jobs under review as ITV takes full control of GMTV

— brandrepublic.com — ITV has taken full control of the national breakfast-time Channel 3 licensee, after acquiring the remaining 25%... equity stake in the GMTV business from The Walt Disney Company. (more) 300 jobs under review as ITV takes full control of GMTV

The Channel

Disney

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brandrepublic.com - 2 hours ago

Fishburn Hedges makes two appointments for digital agency

— brandrepublic.com — LONDON - Fishburn Hedges Group has hired LBi director Julian Blom and Galileo creative director Steve Mulholland... to join the team of its digital creative agency Brew. (more) Fishburn Hedges makes two appointments for digital agency

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brandrepublic.com - 2 hours ago

Absolute Radio to debut iTunes tagging software

— brandrepublic.com — LONDON - Absolute Radio is the first European station to launch the iTunes tagging software that enables... iPod Nano users to purchase songs they hear on the radio through the iTunes store. (more) Absolute Radio to debut iTunes tagging software

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brandrepublic.com - 2 hours ago

Fishburn Hedges make two appointments for digital agency

— brandrepublic.com — LONDON - PR firm Fishburn Hedges has hired LBi director Julian Blom and Galileo creative director Steve... Mulholland to join the team of its digital creative agency Brew. (more) Fishburn Hedges make two appointments for digital agency

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community.brandrepublic.com - 2 hours ago

Battle of Big Thinking (4) Innovation - John V Willshire

— community.brandrepublic.com — John V Willshire PHD - He asks how do you socialise the mass production model? Great question.... Says social production is blue print for future. Six examples: Nelson beer in Australia; product is only crowd sourced. Moo.com – how it revolutionized business cards. Stop mass ... (more) Battle of Big Thinking (4) Innovation - John V Willshire

John Battelle

PHD

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community.brandrepublic.com - 2 hours ago

Battle of Big Thinking (3) - Guy Murphy JWT

— community.brandrepublic.com — Guy Murphy JWT talking about a threat to brands. Quoting research about how much time consumers... are willing to spend with brands. Chart with enthusiasm for brands. Indians, Thailand and South Korea love brands at one end and Netherlands, UK, US at the other end (hate brands – gag ... (more) Battle of Big Thinking (3) - Guy Murphy JWT

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brandrepublic.com - 3 hours ago

Virtual London shopping world launches Monday

— brandrepublic.com — LONDON - NearLondon, the interactive online virtual shopping world, launches in beta phase on Monday 30 November,... a week before the programme will be handed out on disc to consumers in central London. (more) Virtual London shopping world launches Monday

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community.brandrepublic.com - 3 hours ago

Battle of Big Thinking (2)- Jonathan Mildenhall, VP global advertising, Coca Cola.

— community.brandrepublic.com — Jonathan Mildenhall, VP global advertising, Coca Cola. Says brand's content has to become more relevant and more... recent. This means embracing user generated content and participation. Five principals in global thinking (oh no chart break down…clock is ticking) ... (more) Battle of Big Thinking (2)- Jonathan Mildenhall, VP ...

Coca-Cola

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go2h posted 3 hours agoposted this

community.brandrepublic.com - 3 hours ago

Battle of Big Thinking - Will Harris, Nokia

— community.brandrepublic.com — Will Harris from Nokia is up with his big idea. Nokia has lots of agencies. Problem is... no one can work out who is in charge anymore. He says no one can work out how it works. Whatever Tess Alps (Thinkbox) says, we have relinquished control of the network. It isn't all about TV anymore. ... (more) Battle of Big Thinking - Will Harris, Nokia

Nokia

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go2h posted 3 hours agoposted this

brandrepublic.com - 3 hours ago

Borders UK on the verge of going into administration

— brandrepublic.com — LONDON - Borders UK has said it intends to appoint BDO as its administrators, following a failure... to raise funds for the struggling books retailer. (more) Borders UK on the verge of going into administration

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brandrepublic.com - 3 hours ago

Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account

— brandrepublic.com — LONDON - mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as... its new advertising agency following a four-way pitch. (more) Mars' luxury pet-boarding chain mypetstop appoints ...

Mars

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brandrepublic.com - 3 hours ago

IPC launches online photography magazine tailored to individual retailers

— brandrepublic.com — LONDON - IPC has launched a free, quarterly online magazine on digital photography aimed at beginner to... intermediate-level photographers. (more) IPC launches online photography magazine tailored to ...

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brandrepublic.com - 4 hours ago

Case study: How Go Go Hamsters became a hit Christmas toy

— brandrepublic.com — LONDON - Character Options - the company behind the Go Go Pets - got what every toy... marketer wants for Christmas - namely this year's must-have Christmas gift. Here is how they did it. (more) Case study: How Go Go Hamsters became a hit Christmas toy

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brandrepublic.com - 4 hours ago

DMGT profits down 23% but ahead of market expectations

— brandrepublic.com — LONDON - Daily Mail and General Trust has reported a 23% fall in adjusted pre-tax profits to... £201m for the year ended 4 October, beating analysts' expectations after its flagship newspaper the Daily Mail recorded its second highest profit to date. (more) DMGT profits down 23% but ahead of market expectations

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brandrepublic.com - 4 hours ago

Future profits fall 61% as US division suffers

— brandrepublic.com — LONDON - Future's annual pre-tax profits have dropped 61% to £3.7m after the games-to-knitting special interest media... group was hit by problems at its US division and falling advertising and circulation revenues. (more) Future profits fall 61% as US division suffers

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brandrepublic.com - 4 hours ago

Broadband tax to be levied per line not per household, says report

— brandrepublic.com — LONDON - The government's proposed £6 annual broadband levy would be charged per phone line rather than... per household according to leaked government documents seen by The Times. (more) Broadband tax to be levied per line not per household, ...

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wklondon.typepad.com - 5 hours ago

Sponsor a W+K moustache...

— wklondon.typepad.com — Sign up and join the W+K Global moustache team at movember.com... (more) Sponsor a W+K moustache...

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brandrepublic.com - 5 hours ago

Recession pushes LinkedIn's UK membership over three million

— brandrepublic.com — LONDON - Proving the adage about clouds and silver linings, the business social networking site LinkedIn has... revealed that UK membership has hit three million, as redundancies and diminishing new business opportunities drive people to the site. (more) Recession pushes LinkedIn's UK membership over three million

Linkedin

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brandrepublic.com - 5 hours ago

Recession pushes LinkedIn's UK membership past three million

— brandrepublic.com — LONDON - Proving the adage about clouds and silver linings, the business social networking site LinkedIn has... revealed that UK membership has hit three million, as redundancies and diminishing new business opportunities drive people to the site. (more) Recession pushes LinkedIn's UK membership past three million

Linkedin

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guardian.co.uk - 5 hours ago

Ad agency Adam & Eve founders 'paid up to £750,000' to WPP in dispute

— guardian.co.uk — WPP chief Sir Martin Sorrell claimed agency's founders broke terms of gardening leave agreement after resigning The... founders of advertising agency Adam & Eve are understood to have paid out up to £750,000 to settle a legal dispute with WPP chief Sir Martin Sorrell. Sorrell launched a legal action against Adam & Eve's founders – James Murphy, David Golding and Ben Priest – in early 2008 claiming that they had broken the contractual terms of their gardening leave after resigning from ... (more) Ad agency Adam & Eve founders 'paid up to £750,000' to ...

James

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guardian.co.uk - 6 hours ago

Google backs bid to restore trust in ads

— guardian.co.uk — Advertising Association's 'Front Foot' foundation is promised support and investment from Google Google has pledged to support... and invest in the Advertising Association's new foundation to rebuild public trust in the UK industry. The initiative, which has the working title Front Foot, was launched by the AA last month following research that found that fewer than one in six people trust advertisers . It is not known how much Google has invested in the Front Foot foundation, which is ... (more) Google backs bid to restore trust in ads

Google

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Rover found this 6 hours agofound this

brandrepublic.com - 6 hours ago

First Direct founder Peter Simpson in consumer insight start-up

— brandrepublic.com — LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director... of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing. (more) First Direct founder Peter Simpson in consumer insight ...

HSBC

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brandrepublic.com - 6 hours ago

S&P and Experian in consumer data deal to help analyse risk on loans

— brandrepublic.com — LONDON - Consumer data giant Experian has partnered with credit ratings agency Standard & Poor for provision... of credit data to help analyse risk on complex loans. (more) S&P and Experian in consumer data deal to help analyse ...

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brandrepublic.com - 6 hours ago

Standard to boost circulation by 200,000

— brandrepublic.com — LONDON - The London Evening Standard is planning to increase its circulation by around 200,000 copies as... part of an overhaul of its distribution system. (more) Standard to boost circulation by 200,000

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brandrepublic.com - 6 hours ago

Shops vie for 2012 London Olympics brief

— brandrepublic.com — LONDON - The London 2012 Olympics has approached advertising and media agencies with a brief to communicate... transport changes around the Games. (more) Shops vie for 2012 London Olympics brief

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brandrepublic.com - 6 hours ago

Total Jobs in hunt for creative agency

— brandrepublic.com — LONDON - Total Jobs, the Reed Elsevier-owned commercial recruitment website, is looking for an agency to handle... its advertising account. (more) Total Jobs in hunt for creative agency

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