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adagencyconfessional.blogspot.com - 4 days ago
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adagencyconfessional.blogspot.com —
Here’s the Dove Men+Care ad, which premiered during
the Super Bowl, courtesy of Ogilvy, who also brought...
us Dove’s “Campaign for Real Beauty.” The spot shows the journey of a man’s life, ending with, “Now that you’re comfortable with who you are, isn’t it time for comfortable skin?” ...
(more)
Is Dove’s new Men+Care line really targeting men?
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brandrepublic.com - 7 days ago
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brandrepublic.com —
LONDON - The Tunisian National Tourist Office is
launching a new pan-European ad campaign to encourage couples...
to visit the country.
(more)
Tunisia launches tourism ad push to target couples
brandrepublic.com - 8 days ago
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brandrepublic.com —
LONDON - Video games publisher Sega is reviewing
its £3m media account, currently handled by Target Media,...
and has contacted agencies directly to invite them to pitch for the business.
(more)
Sega calls review of £3m media account
adweek.com - 7 days ago
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adweek.com —
Walmart topped the list of the most valuable
retail brands in the U.S., followed by Target and...
Best Buy, per a new report issued by Interbrand. The rankings are based on a number of factors: financial forecasts, the percentage of sales and profit that can be directly attributed to branding and brand strength. Walmart dominated the chart again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion.
(more)
Walmart, Target, Best Buy Named Most Valuable Brands
brandrepublic.com - 30 days ago
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brandrepublic.com —
LONDON - Lingerie brand Bravissimo and car manufacturer
Peugeot advertised against Warner Bros romantic comedy Valentine's Day...
as it delivered 761,713 cinema impacts in its first weekend.
(more)
Bravissimo and Peugeot target Valentine's Day cinema goers
guardian.co.uk - 15 days ago
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guardian.co.uk —
Cinema campaign spoofs classic films such as Jerry
Maguire, Toy Story, Reservoir Dogs and The Sixth Sense...
The UK film and television industry is to launch a series of anti-piracy ads that spoof classic films such as Jerry Maguire, Reservoir Dogs and The Sixth Sense, one of which can be seen for the first time here. The nationwide cinema campaign, called "You Make the Movies", launches tomorrow night and seeks to convince digitally savvy younger viewers that illegal downloading prevents good ...
(more)
Anti-piracy ads target digital-savvy youth over illegal ...




