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A Case of the Cyber Monday Blues
image credit: http://www.flickr.com/photos/wearmycolors/ / CC BY-NC-SA 2.0 I love the thought of saving money of landing a huge bargain. And I was about to brave the crowds on Black Friday to grab some of those advertised deals for myself and those on my holiday gift list. But I was stuck ...
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Personal Behavioral Branding Could Impact Your Next Job
Personal branding is a big buzz term. And I totally agree that it's important. How you present yourself across various social media and other online platforms will make a big difference in your work and personal life. We first wrote about being your own Community Manager on threeminds back in ...
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Breakthrough for mobile video calls?
Many smartphones have for years featured front-facing VGA quality cameras, in addition to the better back-facing cams for snapping (more or less) better photos. However, there aren't very many places in the world where video calls between mobiles have really taken off, and bridging video calls ...
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Marketing Luxury Online: The Quandary of Selling Luxury in the Digital Age
Luxury goods is a heated topic on the web lately. First Burberry's new "Art of the Trench" campaign became a heated discussion on threeminds and last week the New York Times published two articles pointing to the allure of luxury online.One discusses how luxury goods retailers are reducing ...
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An Item For Your Christmas List: Livescribe Pulse Smartpen
I am currently singing the praises of the Livescribe Pulse Smartpen. It ranks right up there with my iPhone, mino HD Flip videocamera, and TechSmith's Morae software .... in making my life simpler; yet, significantly more productive. If you aren't familiar with it, you can see a full demo of its ...
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More Cities Need To Go Digital
A few cities have turned to digital tools to help them manage infrastructure or customer service. Now, more cities are seeing the benefits and following suit. In June, we told you about how San Francisco is using Twitter to help solve city complaints faster. They're currently up to 4,600 ...
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ThreeMinds Weekly Digest 11.20.09
What's Been Happening This Week? Brands + Social Media = A Happy Marriage? In the same week that Obama admits that he has never used Twitter, a study was released that shows that he's not the only one that doesn't get it. 50% of the Fortune100 twitter accounts have less than 500 followers, and ...
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Too Many Rules Around UGC Won't Get You Much UGC
Brands are smart to encourage consumers to take photos using, wearing or consuming their products and share them. But how they do this is the key to getting good user-generated content.Burberry recently launched a new social photo site that asks customers to upload shots of them or a friend ...
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Is It Time for the Academy to Consider Video Games?
Last week was a pretty big week for gamers. Call of Duty: Modern Warfare 2 had record opening sales. It made $310 million in one day. I'll repeat that. It made $310 million in one day. Activision, the maker of Call of Duty franchise, attributes the success to the CoD brands uniquely engaging ...
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Lose The Keyboard Shorthand
image credit: quinn.anya / CC BY-SA 2.0My friend's father says that people who use a lot of swear words only do so because they have a limited vocabulary (a comment that has prompted my current attempt to stop swearing).I feel the same way about abbreviations. I can't abide an LOL, a j/k, or, ...
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Spread Some Brand Love
It's not hard to get consumers into the holiday spirit this time of year. Still, with all of stores vying for the same attention, it could be tough for brands to stay top of mind when it comes down to picking where you're actually going to shop.It's been two years since we've see a cast of ...
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Digital Experiences and the Balance of Sacred Things
There are a few things I hold sacred... • honesty • convenience • privacy • chocolate (but that's not really relevant here) • and the right to experiential discovery What happens when technology pits these sacred things against one another? How can we have more control over what we're exposed to ...
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Our Attention Spans Are Killing One-On-One Time
watching hypnotised on 12seconds.tv In days of yore, people wrote letters to one another to communicate. If you read Jane Austen novels, you'll know that it was all very proper and romantic. Then we got phones so we started talking instead. Bye bye letters.Not long after, we discovered email. ...
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When Twitter Jumps the Shark
The word is out. The Twitter account ShitMyDadSays is going to broadcast. And it's not the first Twitter sensation to land a TV show. In May, we reported that networks might be developing a series based on Twitter. And back in September it was announced that Texts From Last Night is being picked ...
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Esquire's Augmented Reality Issue: Going Beyond Digital Print
This month, Esquire Magazine launched their anticipated Augmented Reality issue. The issue features an AR cover, where Robert Downey Jr. performs an intro and also a pitch for his upcoming Sherlock Holmes movie. In addition, there is other content, such as a fashion supplement where the weather ...
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Boredom and Panic. Just an Error Message Away?
Image credit: L'Enfant Terrible / CC BY-ND 2.0In the 1969 song "Where Do You Go To (My Lovely)?" by Peter Sarstedt, the singer tells us of a woman who has everything a modern person could want - money, prestige, education, friends.  But in the chorus, he deflates her by asking where she ...
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Threeminds Bi-Weekly Digest
Composition Index Trend (Source: comScore Media Metrix)Marta's off today, so I'm stepping in to bring you this week's digital happenings.Twitter's Getting Younger and Facebook is Getting OlderNot only has your Grandma probably posted on your Wall, those college student that have been on Facebook ...
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Media Watch: Twitter Beats Cable in Politics?
In a piece by Michael Calderone & Daniel Libit on Politico.com, an argument is made that for this year's election cycle, cable and broadcast news had been usurped by (gasp) Twitter streams of influential political pros. And there's a major insight in this for any company looking to broaden ...
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Socializers: A New Breed of Online Information Hunters
18% of people start their search for new information online via social sites. It's one of those statistics that takes a minute to sink in, and then a whole bevy of new questions rolls out. We don't blink twice when people mention that they start their hunt for new information via search engines, ...
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Online Extroverts Love Mobile
image credit: ianturton A prediction on the Harvard Business Review blog says one of the top social media trends for 2010 revolves around people turning to mobile to keep up with their social media hobby.What's Causing This Shift?We keep hearing (and seeing) that smartphone sales continue to ...
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