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When we covered UK-based Matter last year, we wondered when we'd see the concept pop up again. Now, from none other than UPS , comes Direct to Door, a like-minded effort to deliver a targeted assortment of offers and samples to select US consumers. In late September, UPS conducted a ...

How to broaden your customer base if you're an airline? Remedy people who are too afraid to fly. Back in 1997, Virgin Atlantic started offering courses for fearful flyers . The courses—which are GBP 199 for a full-day session—are reputed to have an extremely high rate of success. Aiming to ...

What's better than reading? Having someone read to you. Even better—having the author read to you. When book lovers visit an author's reading, they generally know his or her work. Aiming to introduce readers to authors they aren't yet familiar with, zehnSeiten (German for ten pages) ...

We've written about various ventures that connect businesses with 'crowds' of graphic designers. Most work with contests, meaning that only the winning designer is paid for his or her efforts. While companies like Crowdspring , CustomAdArt and 99designs (formerly SitePoint) tap into a ...