Follow MediaBlips on Twitter
Seth's Blog Latest Blog Posts |
Add as Favorite
Claim Blog 
|
http://sethgodin.typepad.com/seths_blog/ - Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Click on the "vote it up" button to submit a story below to our homepage.
If you're the owner of Seth's Blog, claim your blog to unlock additional tools and reports.
You should be careful about headlines. It's pretty easy to write a headline that will get someone to forgive your spam, and perhaps even to open your note (CyberMonday! 85% off...). It's pretty easy to write a headline that will get someone to click through on their RSS reader. It's even easy ...
Media
"How much life insurance do you have?" Zig Ziglar liked to say that with that one question, you could tell if someone was a successful life insurance agent. If they're not willing to buy it with their own money, how can they honestly persuade someone else to do so? If you're in the music ...
Media
Wikipedia contains facts about facts . It's a collection of facts from other places. Facebook doesn't have your friends. It has facts about your friends. Google is at its best when it gives you links to links, not the information itself. Over and over, the Internet is allowing new levels of ...
Media
Wikipedia
Some artists continually seek to tear down boundaries, to find new powder, new territory, new worlds to explore. They're the ones that hop the fence to get to places no one has ever been. Other artists understand that they need to see the edges of the box if they're going to create work that ...
Media
Who do you listen to? Who are you trying to please? Which customers, relatives, bloggers, pundits, bosses, peers and passers by have influence over your choices? Should the Pulitzer judges decide what gets written, or the angry boss at the end of the hall so influence the products you pitch? ...
Media
No gifts, no guilt. Universal, even if it's not celebrated on the same day everywhere. Whenever I sit down at this keyboard, I feel humbled and quite lucky to have the privilege. Every day is Thanksgiving, because without the people we love and depend on, there'd be nothing. Thanks for being ...
Media
I've noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work. I wonder which comes first, the curiosity or the success?
Media
Not only the way you speak—but the way you write and act. More than geography, accents now represent a choice of attitude. Let's define an accent as the way someone speaks (writes, acts) that's different from the way I do it. So, if I'm from Liverpool and you're from Texas, you have an accent, ...
Media
You don't charge the search engines to send people to articles on your site, you pay them . If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.
Media
You can receive instant daily updates of this blog by following @thisissethsblog. I create the tweets automatically using a service called twitterfeed . It's free and it works really well. (PS this is my only presence on Twitter... I'm focused on the blog and my books, and alas can't tweet and ...
Media
Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it's unlikely they've actually changed your opinion.
Forget the pitfalls of ...
Media
If you approve or create online forms or deal with consumer interactions, I hope you'll think about the following: 1. If you have more than seven items in a pull down list, you have failed. Human beings have no trouble keeping seven ideas in their head (hence the seven digit phone number). ...
Media
It's almost impossible to communicate something clearly and succinctly to everyone, all the time. So misunderstandings occur. We misunderstand a comment or a gesture or a policy or a contract. And then what happens? Well, if we're engaged with someone we like or trust, we give them the benefit ...
Media
Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson. We choose a surgeon based on the carpeting in his office and a politician by his hair cut. During the first week of swine flu ...
Media
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on more than $2000 in lifetime value. If you ran a business where a customer ...
Media
There are only two ways to win in the market. You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes ...
Media
If your business needs money, it seems as though you have two choices:
Get a loan from a bank
Raise equity from an investor, giving up part of your company in exchange
Banks are everywhere, so the idea that they can loan us money seems obvious. And venture capitalists and the companies ...
Media
Some people are way better at this than others. The other day, I was talking to someone about a complex and specialized issue. It's quite possible that this was the first and only time in the history of the world that this precise set of circumstances had ever occurred. He said, "do you have an ...
Media
Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move ...
