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Microsoft has rolled out a Bing Maps beta that - with its enhanced imagery and 3-D functionality - is undoubtedly designed to take on Google. Other features though, including the ability to overlay...
Media
Microsoft
In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital...
Media
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion...
Media
For now, e-readers are strictly a retail play - for $259 and up above, a consumer can purchase the device - alopng with the content to read on it - from Sony, Amazon and Barnes & Noble.
That,...
Media
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google sees growth in online...
Media
Microsoft
MySpace
Reports are getting louder that some - perhaps as much as one in four - email marketing messages sent on Cyber Monday were not delivered to recipients' inboxes.
Nearly one-fourth of email marketing...
Media
As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and...
Media
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect.
YouTube...
Media
Digitas
YouTube
marketingvox.com - 3 days ago
—
marketingvox.com —
In an effort to explore the roles the
internet and social networking play when solving broad-scope, time-critical...
problems, the Defense Advanced Research Projects Agency (DARPA) is challenging...
(more)
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
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Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party...
Media
Time
Yahoo!
Orange
Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with...
Media
Ford
Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use -...
Media
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that...
Media
Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor...
Media
BBDO
Vodafone
More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such...
Media
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim...
Media
AOL
Tim Armstrong
Time
New tools for placing and measuring online automotive ads are coming online for dealers and OEMs, many of which are also gearing up for increased online advertising next year.
Inventory Leads, Email...
Media
Adult women are responsible for a big portion of ticket sales for the recently 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following...
Media
AT&T
Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other...
Media
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity...
