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Trying to decide which social media tactics will best align with your marketing strategies and advance your operational objectives? Use this step-by-step guide to help build your plan.
Media
Whether you're planning a video campaign or already have finished product online, follow these tips for getting your content in front of the right audience.
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Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.
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Disney
Ready to demonstrate your understanding of key client objectives with websites that go beyond providing attractive creatives? Here are some tips to get you started.
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iMedia's marketer on the street investigates the digital marketing platforms that will come into their own in the year ahead.
Media
Be sure to understand the marketing implications of these changes before pitching your next Facebook project.
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Even the biggest brands make mistakes sometimes. Check out these botched campaigns from McDonald's, Pepsi, and others and learn how to avoid making similar mistakes.
Media
Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.
Media
Disney
Ready to demonstrate your understanding of key client objectives with websites that go beyond providing attractive creatives? Here are some tips to get you started.
Media
Take a look at how AR will reshape consumer behavior and interactive marketing, as well as the companies and applications that are leading the way.
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Yelp
IBM
GE
Best Buy
Wal-Mart
Good SEO practices need to be carried out year-round, but you can easily optimize your website to take advantage of seasonal searches. Find out how.
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Profiles on Facebook and Twitter are no longer enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.
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Marketers can smell an improperly motivated vendor a mile away. Try these simple tactics to prove that you want more than the sale -- you want to be a valued partner.
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The outlook for mobile is positive, but mobile marketing is not going to "explode" next year or even the year after. Here's a more realistic outlook.
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Which of these common social media personalities characterizes your brand? Find out how to unlock the potential within.
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As media transactions are becoming more commoditized, we are losing the business value that agencies provide. See why this impending cycle is likely to stifle creativity and strategy in the name of cost savings.
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A lot of BT fails because it can't determine exactly who visits a website. Here's a three-step process for solving the problem.
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In this case study, a financial company struggled because it ignored some marketing fundamentals when creating its digital plan. Take a lesson from its missteps, and see how it got back on track.
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If you're seeking natural, quality inbound links to your brand's site, your content needs to be worthy. Here's how to create link bait that will spread through social media like wildfire.
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Matt Cutts
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At ad:tech, Sir Martin Sorrell declared that corporate responsibility has become a vital function of brand building. Watch as Sorrell outlines how companies can give back without sacrificing their brand.
