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http://fasterfuture.blogspot.com/ - The further ahead you look - the faster you go... David Cushman blogs here! Join the conversation. email: davidpcushman AT gmail.com. These are my views and my views only.

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How to build a business for the networked world
Former accidental economist turned accidental technologist JP Rangaswami was at his engaging best when he gave a keynote at the first European Social Business Summit in London yesterday. JP - on twitter as Jobsworth and blogging as Confused Of Calcutta - is a big brain behind clever stuff at BT ...
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We don't pass on messages - we share ideas
I've often discussed why traditional advertising can't succeed in social environments . It comes down to transmission: In social spaces the only way something gets distributed at all is because it is passed from one person who finds it useful/cool to someone else they think will think it ...
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Twitter's Anywhere can change the game, the web and your life
Wow. Twitter made an announcement at SXSW (I'm not there, for the record) which, according to reports, got overshadowed by other events . I don't want to go into that. I do want to make sure you don't miss the real story here. Something that is potentially beyond game-changing - it is life ...
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The internet simply shows us the way the world actually is
I had lunch with Gregory Lent today. We have known each other digitally for some time. He is the artist responsible for the work on the cover of my book . This was the first time we had met in person. Greg is a truly fascinating, very warm and very wise man. His twitter profile tells us: 'E  ...
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Wanted: Paid intern to work on a co-created movie
NinetyTen (my lot) has been helping Honda (a client) on a project to co-create a road trip movie. There are lots of ways you can get involved . But the latest is rather splendid if you have some time to learn the magic of movies from April 19 to June 11, 2010. Working with award winning ...
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Accessibility and your responsibility to the network
By (almost) anyone's count, stats, vibe, gut, whatever... 'social media' is becoming the dominant form of media across the world. We are collectively and globally spending more of our time taking part in it than we do passively receiving all the other broadcast media put together. And with ...
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We police ourselves better than the Advertising Standards Agency ever could
The uk's advertising standards authority wants to apply the same rules to brand-run Twitter accounts and Facebook pages as it does to TV ads and billboards: (via The Guardian) http://bit.ly/darbhb On the face of it the drive to enforce legality, honesty and truthfulness seems wise. They (the ...
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Can you help design the future
I've been lucky enough to bag myself a place at the SOMESSO / Headshift Social Business Summit in London on March 18. Places are limited to 100 and keynote speakers include Jeff Dachis and JP Rangaswami . It's very much not just a passive consumption event though. Attendees are expected to help ...
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Angry of Percy Street
I'm fuming. I've just wasted more than an hour on a call which could have lasted 30 seconds. If the caller had been upfront and honest. An organisation called me because they had been 'given my name' in association with my work with NinetyTen and CitizensOnline (at least that's what they said ...
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Nominate a social business innovator
It's March. So it must be time for the next (the second!) monthly Social Business Innovation Award. And, just as last month, they can't happen without you. Right now we need to work together on nominations; making them and attracting suggestions from others. Later in the month we'll need to ...
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Time to end the failed experiment of advertising
As promised, here's the slidedeck Jamie Burke and I presented in Madrid last week. By way of disclosure we were in Madrid for the official launch of 90:10 Spain - and took the opportunity to present our thinking at the OMEXPO . The slides ask the question, if advertising didn't exist today, ...
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We want more than incrementally better messages
There's a rule about new technologies - bleeding edge tech doesn't equal bleeding edge demand. I'm old enough to remember Betamax . Electronics companies have a track record in this kind of failure. Famously (and quoted in Blue Ocean Strategy ) Phillips CD-i was a commercial flop because it ...
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No 10 Bullying row: The unintended victim
The whole National Bullying Hotline mess of the last couple of days (links below will fill you in on the row surrounding British PM Gordon Brown) has had one unintended victim: BullyingUK . This genuine and effective charity has been tarred with a very nasty and impactful brush. Some of ...
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If advertising didn't exist would you feel the need to invent it?
I'll be in Madrid for the OMEXPO on Feb 24-25. I'll be presenting alongside Jamie Burke (CEO at 90:10) on the, obviously, non-controversial subject of: The Death of Advertising. This is how our 45 minutes is being sold: 90:10's Jamie Burke and David Cushman confront you with the end of ...
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Interactive webinar with Gerd Leonhard and Alan Moore
Gerd Leonhard via Wikipedia Two of the brightest lights to guide you into the networked world, Alan Moore and Gerd Leonhard , have buddied up to present a joint webinar: Thriving commercially in social media and the networked society : An interactive seminar with Gerd Leonhard and  ...
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