Submit a Story!

brand dna Latest Blog Posts

 Add as Favorite Claim Blog Help

http://branddna.blogspot.com/ - The weird and wonderful world of brands and communication

Good but not that good
branddna.blogspot.com - 7 hours ago
Good but not that good
— branddna.blogspot.com — We sold a car on the weekend. It all ran pretty smoothly. But was it really such... a good experience that we needed to fill in five questionnaires? (more) Good but not that good
Comments vote down BrandDNA BrandDNA posted 7 hours agoposted this
On brand or off?
branddna.blogspot.com - 13 hours ago
On brand or off?
— branddna.blogspot.com — I was involved in a very interesting discussion today about whether or not particular pieces of work... in a creative review session were off brand. Technically they were. But I argued that the question of whether or not they were off brand needed clarification. Why? Because an agency’s ... (more) On brand or off?
Comments vote down BrandDNA BrandDNA posted 13 hours agoposted this
branddna.blogspot.com - 38 hours ago
Oops!
— branddna.blogspot.com — Hat tip to Y2. (more) Oops!
Comments vote down BrandDNA BrandDNA posted 38 hours agoposted this
Early urban spam
branddna.blogspot.com - 2 days ago
Early urban spam
— branddna.blogspot.com — I always thought that ambient advertising and urban spam were relativly recent ideas. By recent I mean... the last 20 years. Turns out advertising has been invading public spaces for a lot longer than I realised. Back in 1930 a Barcelona wine merchant used a rolling drum and stencil to advertise ... (more) Early urban spam
Comments vote down BrandDNA BrandDNA posted 2 days agoposted this
Headline of the week
branddna.blogspot.com - 3 days ago
Headline of the week
— branddna.blogspot.com — Obviously this ad predates the war on terror. Then again maybe the client just had a warped... sense of humour. Who knows! (more) Headline of the week
Comments vote down BrandDNA BrandDNA posted 3 days agoposted this
Not waving, drowning
branddna.blogspot.com - 5 days ago
Not waving, drowning
— branddna.blogspot.com — Well folks it had to happen eventually. I'm surfing the Google Wave. At least I would be... if I knew what the hell to do with it. I feel a bit like a pommy backpacker at a surf school in Bondi staring at the Wave but with no idea how to ride it. If you're already on the Wave get it touch. My ... (more) Not waving, drowning

Comments vote down BrandDNA BrandDNA posted 5 days agoposted this
Another design dies
branddna.blogspot.com - 6 days ago
Another design dies
— branddna.blogspot.com — The much delayed myki public transport ticketing system will be launching shortly in Melbourne. Once it takes... hold we'll probably be saying goodbye to travelcards and tickets. Another little piece of Australia lost forever. Yeah I know it's dumb to get nostalgic about tram tickets but someone ... (more) Another design dies
Comments vote down BrandDNA BrandDNA posted 6 days agoposted this
Play with Penguin
branddna.blogspot.com - 7 days ago
Play with Penguin
— branddna.blogspot.com — I think you'd have agree that it's almost impossible not to love the classic styling of Penguin... books. So you can imagine how keen I am to get my hands on The Great Penguin Bookchase. That's bookchase by the way not bookcase. And guess what - It's a boardgame! Pretty clever huh? Click here ... (more) Play with Penguin
Comments vote down BrandDNA BrandDNA posted 7 days agoposted this
Watch me!
branddna.blogspot.com - 8 days ago
Watch me!
— branddna.blogspot.com — Somehow, don't ask me how, this blog has managed to scrape into the Top 50 marketing blogs... to watch in 2010 list. There are some big names on the list too including the likes of Chris Brogan, Seth Godin and Drew McLellan. Click here to go take a look. (more) Watch me!

Comments vote down BrandDNA BrandDNA posted 8 days agoposted this
Where's the good stuff?
branddna.blogspot.com - 9 days ago
Where's the good stuff?
— branddna.blogspot.com — I went up to Sydney for an award show last week. As usual many of the winners... had me feeling a little envious. But the next day, as I sat waiting 5 1/2 hours for my delayed flight home, I got to thinking; Why are award shows the only place to see great work? Sure we get the occasional moment ... (more) Where's the good stuff?
Comments vote down BrandDNA BrandDNA posted 9 days agoposted this
Seriously shake proof
branddna.blogspot.com - 10 days ago
Seriously shake proof
— branddna.blogspot.com — Anyone who's ever travelled in Asia is sure to be familiar with these ramshackle three wheeler taxis.... Sure they might look cute in photos but they're a pretty bumpy ride. Which is why putting an ad for a seriously steady camera on top of them is such a good idea. If you can get a great shot ... (more) Seriously shake proof
Comments vote down BrandDNA BrandDNA posted 10 days agoposted this
Classic ad of the month
branddna.blogspot.com - 13 days ago
Classic ad of the month
— branddna.blogspot.com — I know cigarettes are bad for you but how beautiful is this ad? Great music. Wonderful art... direction. Classic creative thinking from the legendary CDP in London. Hard to believe it's 30 years old! (more) Classic ad of the month

Comments vote down BrandDNA BrandDNA posted 13 days agoposted this
Are you in good company?
branddna.blogspot.com - 14 days ago
Are you in good company?
— branddna.blogspot.com — One of the things that bugs me about Twitter is the way they are constantly tweaking it.... I'm a big believer in not fixing things if they aren't broken. One of their most recent initiatives was the introduction of Lists. I have no idea why. I really don't. Seems I might be in the minority ... (more) Are you in good company?

Comments vote down BrandDNA BrandDNA posted 14 days agoposted this
Become a DoGooder
branddna.blogspot.com - 15 days ago
Become a DoGooder
— branddna.blogspot.com — I've been thinking a lot about green initiatives lately for one of our clients. So you can... imagine how excited I was when stumbled across the DoGooder . It's an ingenious plug-in that enables you to support green initiatives and charities simply by surfing the web. How's it work? Glad you ... (more) Become a DoGooder
Comments vote down BrandDNA BrandDNA posted 15 days agoposted this
Tenacity, tenacity & tenacity
branddna.blogspot.com - 16 days ago
Tenacity, tenacity & tenacity
— branddna.blogspot.com — Laura Davies & Mark Lees are a young creative team who recently graduated from college. They did... a 2 week placement at Wunderman London. Which is where they made this movie. It is jam packed with pearls of wisdom from my colleagues in Camden. (more) Tenacity, tenacity & tenacity

Comments vote down BrandDNA BrandDNA posted 16 days agoposted this
Did God approve this?
branddna.blogspot.com - 19 days ago
Did God approve this?
— branddna.blogspot.com — Stumbled across this less than classic ad today. Proof that even Apple was daggy when they were... young. (more) Did God approve this?

Comments vote down BrandDNA BrandDNA posted 19 days agoposted this
Sanity prevails
branddna.blogspot.com - 20 days ago
Sanity prevails
— branddna.blogspot.com — Saw this ad on a website some time ago and It made me smile. Totally random headline.... Not that I have any idea what it means. Which is perhaps why it made me smile. Sadly a bunch of people with nothing better to do complained to the British Advertising Standards Authority about it. Reckoned it ... (more) Sanity prevails

Comments vote down BrandDNA BrandDNA posted 20 days agoposted this
Yes, but...
branddna.blogspot.com - 21 days ago
Yes, but...
— branddna.blogspot.com — The day you stop asking why is the day you stop learning. And the day you stop... learning is the day you die. So keep your mind fresh and visit the wonderful Learn Something Everyday . (more) Yes, but...
Comments vote down BrandDNA BrandDNA posted 21 days agoposted this
Happy Anniversary George
branddna.blogspot.com - 22 days ago
Happy Anniversary George
— branddna.blogspot.com — It's the 75th anniversary of the agency everyone in Aussie adland knows as Patts. George Patterson Y&R.;... 75 years in business is a long time. But 75 years in the ad business is a seriously long time. Especially in Australia. It makes Patts older than US agencies like Ogilvy and DDB. To ... (more) Happy Anniversary George

Comments vote down BrandDNA BrandDNA posted 22 days agoposted this
Ad after ad afer ad
branddna.blogspot.com - 23 days ago
Ad after ad afer ad
— branddna.blogspot.com — One of the most annoying things about Australian television is the way that programs never seen to... start or finish on time. I always thought this was some kind of ploy by the networks to stop you switching channels at the end of a show. Turns out that may not be the case at all. According to ... (more) Ad after ad afer ad
Comments vote down BrandDNA BrandDNA posted 23 days agoposted this
Page 1 of 2