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Instant creative solutions for advertising
Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed 'Great Schlep' campaign that played a part in getting Obama into office. They've won virtually every advertising award, including a Titanium Lion, D&AD; Black Pencil, Grand...
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Tiempo 94: New Legends
Very glad to share with you our latest work for Nikefootball. The Legend of Paolo Maldini strikes back... The video has been created to support the launch of the limited edition boot Tiempo 94 which is an "upgrade" remake with...
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Herraiz Soto and Ommwriter, the text editor
I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper this year. Being copywriting one of their strongest virtues, now they're coming up with...
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Diesel preview rocks
Diesel preview rocks
adverblog.com — Very nice work by Diesel Japan to preview the SS 2010 collection. The website presents apparel, footwear... and bags but also gives an insight about inspiration behind the collection. The music is very engaging and surely makes the difference (it's... (more) Diesel preview rocks
Sony: Singing in the car
From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with...
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The sexy pilgrim
A few days before Thanksgiving Day Muscle Milk has launched a music video clip to promote its energy drink. Unexpected. Amusing. Potentially very viral....
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Esquire uses AR gimmick to generate buzz
This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is...
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Weetabix powers Google's librarian
Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she's fast and effective because she eats Weetabix... I can't help having contrasting feelings about this campaign. At first...
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Adidas storytelling for a jersey
Since I work for Nike, I'm surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas...
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Converse: buy, make play
Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the...
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Toshiba Space Chair
Toshiba Space Chair
adverblog.com — Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was... filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)... (more) Toshiba Space Chair
Hit the bitch
Hit the bitch
adverblog.com — Sorry for the strong language, but this is the title of a new social campaign from Denmark.... The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that... (more) Hit the bitch
Housekeeping goes social (and mobile)
Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The...
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Samsung Mobile Explorers
In this viral-intended videos for Samsung... ... she CAN spin: and he CAN really hit the ball: (thx Pit!)...
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Jordan M6 video experience
I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills. It's a...
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KRINK MINI
MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That's why they teamed up with Craig 'KR' Costello. Craig created the KRINK brand, which stands for highest Quality markers and...
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Trivial Pursuit battle of the sexes
Trivial Pursuit battle of the sexes
adverblog.com — The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit:... to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they... (more) Trivial Pursuit battle of the sexes
Dunlop Volley
Old school x 10. I loved my Dunlop Volley's when I was 7. They are back... Campaign for Dunlop Volley - it's a shoe. Crazy campaign and worth a look....
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Virgin Atlantic, don't panic
Virgin Atlantic has just released an iPhone application to help flyers who don't like flying. The application presents the pretty well known "Flying without fear course" aimed at anxious flyers. It features a video explanation of the flight process, frequently...
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The answer is on Facebook, Mr Watson
The answer is on Facebook, Mr Watson
adverblog.com — The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming... movie Sherlock. Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and... (more) The answer is on Facebook, Mr Watson
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