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According to The Wall Street Journal , AOL is betting it can reinvent itself with a numbers-driven approach to developing content, based on what Web-search and other data tell it is most likely to attract audiences and sponsors.
AOL says its technology streamlines the process of assigning, ...
Media
AOL
Mother London is taking us back to an earlier black and white time to promote Stella Artois in an aluminum can.
According to Mother, the show is hosted by Alain du Monde, and consists of a sequence of nine episodes through which Alain, his robot butler Albert 3000, the Mondettes, and ...
Media
Stella Artois
Metro
Given the concern people have for their privacy in online environments ( as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign.
Learn more about IBM's desktop product at LotusKnows.com . Special thanks to ProtoShare for sponsoring this month's RSS feed. One third ...
Media
IBM
On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery . The month's not even out, and I'm here I am doing it again--hey, there's a mountain of material out there.
When you're not deeply absorbed in this site, getting drunk or working under an intense deadline, ...
Media
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows.
...digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can ...
Media
UPS
Montreal-based Fluorescent Hill throws down the animation gauntlet in the following video from N.A.S.A. , featuring Tom Waits and Kool Keith.
[via Boing Boing ]
Media
According to Luke Sullivan , the spot above is based on "an MIT experiment two kids did." Not surprisingly, execs from Grey London and Toshiba don't reference that source in the "making of" video below.
Media
Grey
In an effort to promote Detroit as a city open to creative young people, Doner draws a parallel to the efforts made by Ernest Shackleton , the Antarctic explorer, which is at once outrageous and on point.
Doner's campaign is in response to a challenge issued by Time Inc. Time asked Detroit ...
Media
Time
Campbell-Ewald
Ad Age asks, "Does the Industry Need Big Digital Agencies Anymore?" I don't believe it's a rhetorical question.
Anthropologist Margaret Mead said, "Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed, it's the only thing that ever does."
Oh right, ...
Media
"The Captain" just got sacked by the National Football League.
Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a ...
Media
Yahoo!
Ad Age is running another article about digital agencies being ready to lead, but the article isn't all that interesting. What is interesting is the first comment on the article. It's from Josh Levine of http://rebelindustries.com/">Rebel Industries .
Here's a clip:
One of my favorite quotes ...
Media
The major coffeehouse chains use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages.
Caribou Coffee is walking away from that falseness. Beginning today, Caribou Coffee customers will have their drinks made with either white, milk or dark ...
Media
Starbucks
David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators.
When asked what makes NEMO different, Graves says "We never make ads: advertising is fake, it's clutter, and it's ignored by most. We touch people through art, we communicate ...
Media
According to Sharon Waxman of The Wrap , Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter.
Apparently, James Finkelstein is ready to buy them.
The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other ...
Media
James
When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here's a bunch of lame pickup lines...
Okay, so Piggly Wiggly , a.k.a. "The ...
Media
Ed Cotton likes the contrary thinking found in Jonathan Harris' new piece, "World Building in a Crazy World" . I do too. Very much.
Here's what Cotton says about the work:
Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; ...
Media
Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway.
in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses' "Funeral" on YouTube. The video has since been viewed more than 12 million ...
Media
VW
YouTube
Volkswagen
Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work.
Given that news, it's kind of weird to see the following message on Chrysler.com :
"Give yourself a promotion." Ouch.
On July 30 Chrysler told the agency that while ...
Media
BBDO
GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet's first Websites in the process.
Who cares? Digital archivists care, that's who, and maybe a few disgruntled GeoCities customers.
"GeoCities was the largest self-created folk-art collection in the ...
Media
Yahoo!
Time
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that's exactly the wrong direction.
According to TIME ...
